Reading. COLOURS AND THE CONSUMER.

dangerous

exciting

visible

impulsive

it makes them do things more carefully

it makes them feel safe

it makes them report crimes

it makes them decide to buy things quickly

light blue

dark green

purple

bright yellow

they appeal to younger people

they have to be used carefully

they are rarely used in advertising

they are associated with happiness and fun

makes you think of fast food

can cause confusion

is better than black and white

helps customers understand your product

a report on which colours consumers prefer

one person's subjective opinion

a summary of how colours can influence the consumer

a guide for shops on how to improve their sales