TEST Module III
An advertisement on radio or on television.
A phrase used in advertisements to attract attention to the product.
The perception that the public has of a person or organization.
A company which sells goods or equipment to another company.
The group of people that the company wants to buy the product.
A customer of someone who provides a professional service.
An organized movement for consumer protection.
The study of what products and services customers might like to buy.
A group of consumers for whom a business has designed a product and marketing strategy.
The company that sells the largest amount of a specific commodity in a particular area.
Items created to be used in everyday life.
Goods that can be imported without customs duties.
Something that earns a lot of money.
A product sold at a loss to encourage trade.
The movement of goods to places where they can be sold.
The amount of money for which something can be bought or sold.
An exhibition where companies in a particular industry display their products to potential buyers.
The work of presenting a good image of an organization to the public.
The combination of factors that influence sales and can be controlled by a company, these include product, pricing, promotion and place.
Bringing in more money than is spent.
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