Exploring London: a journey through advertisements

Exploring London: A Journey Through Advertisements

LEARNING OBJECTIVE:
Students will be able to summarize information from advertisements and create their own advertisements for places of interest.

ASSESSMENTS:
Students will match advertisements to their corresponding locations and write original advertisements for three places of interest in Kyiv.

KEY POINTS:

• Understanding the format and elements of an advertisement.
• Identifying key information in advertisements such as location, opening hours, and activities.
• Summarizing information effectively to communicate interest.
• Creating engaging and informative advertisements.

OPENING:

• Begin with a discussion about travel and famous places in London.
• Ask students: "If you could visit any place in London, where would it be and why?"
• Show a brief video or images of famous London landmarks to capture interest.

INTRODUCTION TO NEW MATERIAL:

• Introduce the elements of an advertisement: location, opening hours, main attractions, and a contact number.
• Discuss the provided advertisements from the PDF, highlighting key information.
• Anticipate the misconception that advertisements are only about selling; clarify that they are also about informing.

GUIDED PRACTICE:

• Work as a class to match the provided advertisements with their respective locations on a map of London.
• Scaffold questioning: Start with "What is the main attraction of this place?" and progress to "What are the operating hours?"
• Monitor students by circulating the room and providing feedback on their responses.

INDEPENDENT PRACTICE:

• Assign students to choose three places of interest in Kyiv and write their own advertisements.
• Expectations: Each advertisement should include the location, opening hours, main attractions, and a sentence that would entice someone to visit.
• Students will share their advertisements with a partner for peer feedback.

CLOSING:

• Have students share one advertisement they created with the class.
• Summarize the key points learned about advertisements and their purpose.

EXTENSION ACTIVITY:

• For students who finish early, challenge them to create a digital advertisement using a program like Canva or Google Slides, incorporating images and text.

HOMEWORK:

• Students will research a famous landmark in their hometown and write a one-paragraph advertisement for it, to be shared in the next class.