Розробка уроку "Типи товарів"

Types of Goods

Objectives:

• Learn and practice key marketing vocabulary related to goods.
• Improve reading, listening, and speaking skills.
• Develop critical thinking and ability to apply marketing terminology.

Aids: a computer, a projector, power point presentation, cards

PROCEDURE

I. INTRODUCTION

1. Greeting

T: Good afternoon, dear students! How are you? I hope everybody is fine. So let’s start our lesson.

2. Introducing the topic

Today we’ll talk about types of good. It will help you to improve your knowledge of marketing terminology and I hope you will get to know many new interesting things.

II. WARMING UP.

 What types of goods do you usually buy every day?

Which goods do you buy less often?

Today we’ll talk how these goods are classified in marketing.

III. MAIN PART.

Task 1. Vocabulary. Match the terms with their correct definitions.

Task 1 is to match the terms with their correct definitions. Firstly, let’s write this new vocabulary and think about translation. Give examples of each type.

Terms:

1. Consumer goods
2. Industrial goods
3. Convenience goods
4. Shopping goods
5. Specialty goods
6. Unsought goods
7. Durable goods
8. Non-durable goods
9. Luxury goods
10. Necessities

Definitions:
a. Products that last for a long time and are used repeatedly.
b. Items required for basic human survival, such as food and water.
c. Goods that buyers do not usually think of buying or do not know about.
d. Products purchased by individuals for personal use.
e. Products used in the production of other goods or services.
f. High-end products that are not essential but associated with prestige.
g. Goods bought quickly and with little comparison, like snacks.
h. Items that do not last long and are consumed quickly.
i. Products that consumers compare carefully on suitability, price, and quality.
j. Unique items with special characteristics that buyers make an effort to purchase.

Keys:

1-d (Consumer goods – products purchased for personal use) споживчі товари (bread, milk, toothpaste)
2-e (Industrial goods – products used in production) товари промислового призначення (raw material, tools, gas)
3-g (Convenience goods – bought quickly, little comparison) товари повсякденного попиту (fruit, vegetable, drinks, soap)
4-i (Shopping goods – compared carefully) товари попереднього вибору ( furniture, clothes)
5-j (Specialty goods – unique, extra effort to buy) товари особливого попиту (car, brand clothes)
6-c (Unsought goods – not normally thought about) товари пасивного попиту (insurance)
7-a (Durable goods – last for years) товари тривалого використання ( computer, car, shoes)
8-h (Non-durable goods – consumed quickly) товари короткострокового використання (food, shampoo, fruit, dairy)
9-f (Luxury goods – prestige products) предмети розкоші (товари люкс) - (Chanel bags, Rolex, Ferrari)
10-b (Necessities – essential for survival) предмети першої необхідності (food, water, clothing)

Task 2. Reading. The Types of Goods.

Task 2 is to read the text and decide what statements are true and what are false.

Text:
Goods can be divided into several categories. Consumer goods are bought for personal use, while industrial goods are used to produce other products. Consumer goods include convenience goods, shopping goods, specialty goods, and unsought goods. Convenience goods are bought frequently with little effort. Shopping goods require more time for comparison. Specialty goods are unique and consumers are willing to make extra effort to buy them. Unsought goods are products consumers do not normally think about until needed. Goods can also be divided into durable and non-durable. Durable goods last for a long time, such as cars or furniture, while non-durable goods are consumed quickly, like food and drinks. Another important distinction is between necessities and luxury goods. Necessities are essential for survival, while luxury goods provide comfort and status.

Statements:

1. Consumer goods are used in production processes.
2. Industrial goods are purchased for personal consumption.
3. Convenience goods require little effort to buy.
4. Shopping goods are compared based on price and quality.
5. Specialty goods are easy to find and buy.
6. Non-durable goods last for many years.
7. Luxury goods provide comfort and prestige.

Keys:  1. False 2. False 3. True 4. True 5. False 6. False 7. True

Task 3. Speaking. Answer the questions.

1. What are consumer goods?
2. What are industrial goods used for?
3. Which goods are bought with little effort?
4. What makes shopping goods different from convenience goods?
5. Why do consumers buy specialty goods?
6. What are unsought goods?
7. What is the difference between durable and non-durable goods?
8. How do luxury goods differ from necessities?

Keys:

Sample answers:

1. Consumer goods are products bought for personal use.
2. Industrial goods are used to produce other goods or services.
3. Convenience goods.
4. Shopping goods require comparison, convenience goods do not.
5. Because they are unique and special.
6. Goods that consumers do not usually think about until needed.
7. Durable goods last a long time, non-durable are consumed quickly.
8. Necessities are essential, luxury goods provide comfort and status.

Task 4. Fill in the gaps.

Task 4 is to fill in the gaps with the words from the box.

consumer, industrial, convenience, shopping, specialty, durable, non-durable, luxury.

1. Bread and milk are examples of ________ goods.
2. Cars and furniture are ________ goods because they last for years.
3. ________ goods are purchased by individuals for personal use.
4. Machines and raw materials are examples of ________ goods.
5. Designer watches are ________ goods because they show prestige.
6. Furniture and clothes are ________ goods.
7. Food and drinks are ________ goods because they are consumed quickly.
8. Jewellery and exclusive cars are considered ________ goods.

Keys:

1. Convenience 2. Durable 3. Consumer 4. Industrial 5. Luxury 6. Shopping 7. non-durable 8. Specialty

Task 5. Listening Activity. Types of Goods. Fill in the gaps

Task 5 is to listen to the track and fill in missing words.

Text for Listening

Goods can be divided into two main categories: consumer goods and industrial goods. Consumer goods are products purchased by individuals for personal use. They include convenience goods, shopping goods, specialty goods, and unsought goods. Convenience goods, like bread and toothpaste, are bought frequently and with little effort. Shopping goods, such as clothes or electronics, require more time for comparison. Specialty goods are unique items, like luxury watches, which customers are willing to search for. Unsought goods are products that consumers do not usually think of until they need them, such as insurance or medical services.

Another distinction is between durable and non-durable goods. Durable goods, like cars or furniture, last for many years. Non-durable goods, like food and drinks, are consumed quickly. Finally, marketers also differentiate between necessities and luxury goods. Necessities are essential for survival, while luxury goods provide comfort, status, and prestige.

1. Consumer goods are bought for ________ use.
2. Industrial goods are used for ________ products.
3. Bread and milk are examples of ________ goods.
4. Furniture is an example of a ________ good.
5. Toothpaste is a ________ good.
6. Cars and washing machines are ________ goods.
7. Jewellery is an example of a ________ good.
8. Necessities are essential, while ________ goods provide status.

Keys:

1. Personal 2. Producing 3. Convenience 4. Durable 5. Convenience 6. Durable 7. Specialty 8. Luxury

Task 6. Listening Activity. Types of Goods. Answer the questions

Task 6 is to answer the questions.

1. What are consumer goods used for?
2. What are industrial goods used for?
3. Give an example of a convenience good.
4. Which category does furniture belong to?
5. Is toothpaste a convenience or specialty good?
6. What is an example of a durable good?
7. Which goods are bought for prestige?
8. What is the difference between necessities and luxury goods?

Keys: Sample answers

1. For personal use.
2. For producing other goods and services.
3. Bread or toothpaste.
4. Durable goods.
5. Convenience good.
6. Car or furniture.
7. Jewellery or luxury watches.
8. Necessities are essential, luxury goods provide status.

Task 7. Game “What is the type of goods?”

Task 7 is to name the type of goods of the things on the pictures.

Water – necessities

Shampoo – convenience, consumer

Car – specialty, durable

Fruits – convenience, non-durable

Bag Christian Dior – luxury

Dress – consumer, shopping

Notebook – durable, specialty

Bricks – industrial

Washing-machine - durable, specialty

Boots - consumer, shopping

Soap - convenience, consumer

Task 8. Make up sentences with new vocabulary.

Task 8 is to make up your own sentences with new vocabulary.

IV. SUMMING UP

I hope this lesson was interesting for you. There were many tasks about types of goods. What was the most interesting for you?

1. Assessment

T: Students, today you worked really hard and deserve good marks.

2. Homework

T: Your homework is to learn by heart new vocabulary.