Business English Unit 6
Marketing can be defined as the activity of ..., ... and ... a company's products in the best possible way.
Products are ..., ... and ... which become a subject of exchange in the market and destined to satisfy a need or wish.
Marketing operations DO NOT include ....
The Four Ps consists of:
Market research helps the producer to ... what the people will want.
... is an important part of the marketing mix. Its aim is to increase sales by making a product or service known to a wider audience, and by emphasizing its positive qualities.
A "Total Product" DOES NOT include ... .
... is the delivering of products to end-users, including advertising, storing, etc.
... means to introduce a new product, with publicity, etc.
... is the place where a product is actually sold to the public.
... is a country or area which a monopolist has declared to be out of bound to all producers except himself.
"SWOT analysis" DOES NOT include:
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