Reading task

You are going to read an article about the world of advertising. Six sentences have been removed from the article. Choose from the sentences A-G the one which fits each gap (1-6). There is one extra sentence which you do not need to use.

A few years ago, a company called Space Marketing came up with a plan to send a mile-long advertisement into space. Using light reflected from the sun, it would beam out a message as large as the moon that could be seen by every single person on the planet as it orbited the Earth.

Needless to say, this would have been one advert that couldn't have been thrown out with the junk mail or switched off by remote control. 1. …..Advertising standards agencies eventually decided not to allow Space Marketing to go ahead with their plans and they were forced to abandon them, but not before several major companies had made serious enquiries about launching their logos into space.

Space may indeed be the final frontier for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. 2. … There are the promises of health and vitality on the cereal packet we ate from this morning, for example, and the ad that we saw on the side of the bus we caught to work. And what about the logos we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of these less obvious advertising tactics, but that doesn't mean that they aren't effective. 3. … You are in a packed cinema, watching the latest Hollywood blockbuster. There are adverts before the film, there may even be adverts during a break in the film, but are there any during the film? Well, look carefully at the make of car your favourite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

Whilst products are most often 'placed' in this way in movies and TV series, they also sometimes appear in music videos, video games, plays and even books. 4. … You may not realise you are being influenced by a technique that sounds so simple, but advertisers consider product placement to be a highly effective form of advertising. After all, they would not be willing to spend as much money on it as they do if they didn't truly believe it worked.

In fact, associating products with cool, exciting lives seems to be one of the most common forms of advertising. Some advertising companies even employ “cool hunters” or marketing professionals to find out for them exactly what young people find cool.

And let's not forget the power of pure entertainment! 5. … If the consumers are looking forward to the next “episode” of an ad, once again the product has become associated with something “cool” and is therefore likely to see a considerable rise in popularity.

So, whether Space Marketing eventually succeeds in launching ads into space or not is perhaps a less

important issue than it might seem. 6. … Our everyday lives are already strongly influenced by

advertising. whether we realise it or not.

You are going to read an article about the world of advertising. Six sentences have been removed from the article. Choose from the sentences A-G the one which fits each gap (1-6). There is one extra sentence which you do not need to use.

A few years ago, a company called Space Marketing came up with a plan to send a mile-long advertisement into space. Using light reflected from the sun, it would beam out a message as large as the moon that could be seen by every single person on the planet as it orbited the Earth.

Needless to say, this would have been one advert that couldn't have been thrown out with the junk mail or switched off by remote control. 1. …..Advertising standards agencies eventually decided not to allow Space Marketing to go ahead with their plans and they were forced to abandon them, but not before several major companies had made serious enquiries about launching their logos into space.

Space may indeed be the final frontier for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. 2. … There are the promises of health and vitality on the cereal packet we ate from this morning, for example, and the ad that we saw on the side of the bus we caught to work. And what about the logos we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of these less obvious advertising tactics, but that doesn't mean that they aren't effective. 3. … You are in a packed cinema, watching the latest Hollywood blockbuster. There are adverts before the film, there may even be adverts during a break in the film, but are there any during the film? Well, look carefully at the make of car your favourite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

Whilst products are most often 'placed' in this way in movies and TV series, they also sometimes appear in music videos, video games, plays and even books. 4. … You may not realise you are being influenced by a technique that sounds so simple, but advertisers consider product placement to be a highly effective form of advertising. After all, they would not be willing to spend as much money on it as they do if they didn't truly believe it worked.

In fact, associating products with cool, exciting lives seems to be one of the most common forms of advertising. Some advertising companies even employ “cool hunters” or marketing professionals to find out for them exactly what young people find cool.

And let's not forget the power of pure entertainment! 5. … If the consumers are looking forward to the next “episode” of an ad, once again the product has become associated with something “cool” and is therefore likely to see a considerable rise in popularity.

So, whether Space Marketing eventually succeeds in launching ads into space or not is perhaps a less

important issue than it might seem. 6. … Our everyday lives are already strongly influenced by

advertising. whether we realise it or not.

You are going to read an article about the world of advertising. Six sentences have been removed from the article. Choose from the sentences A-G the one which fits each gap (1-6). There is one extra sentence which you do not need to use.

A few years ago, a company called Space Marketing came up with a plan to send a mile-long advertisement into space. Using light reflected from the sun, it would beam out a message as large as the moon that could be seen by every single person on the planet as it orbited the Earth.

Needless to say, this would have been one advert that couldn't have been thrown out with the junk mail or switched off by remote control. 1. …..Advertising standards agencies eventually decided not to allow Space Marketing to go ahead with their plans and they were forced to abandon them, but not before several major companies had made serious enquiries about launching their logos into space.

Space may indeed be the final frontier for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. 2. … There are the promises of health and vitality on the cereal packet we ate from this morning, for example, and the ad that we saw on the side of the bus we caught to work. And what about the logos we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of these less obvious advertising tactics, but that doesn't mean that they aren't effective. 3. … You are in a packed cinema, watching the latest Hollywood blockbuster. There are adverts before the film, there may even be adverts during a break in the film, but are there any during the film? Well, look carefully at the make of car your favourite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

Whilst products are most often 'placed' in this way in movies and TV series, they also sometimes appear in music videos, video games, plays and even books. 4. … You may not realise you are being influenced by a technique that sounds so simple, but advertisers consider product placement to be a highly effective form of advertising. After all, they would not be willing to spend as much money on it as they do if they didn't truly believe it worked.

In fact, associating products with cool, exciting lives seems to be one of the most common forms of advertising. Some advertising companies even employ “cool hunters” or marketing professionals to find out for them exactly what young people find cool.

And let's not forget the power of pure entertainment! 5. … If the consumers are looking forward to the next “episode” of an ad, once again the product has become associated with something “cool” and is therefore likely to see a considerable rise in popularity.

So, whether Space Marketing eventually succeeds in launching ads into space or not is perhaps a less

important issue than it might seem. 6. … Our everyday lives are already strongly influenced by

advertising. whether we realise it or not.

You are going to read an article about the world of advertising. Six sentences have been removed from the article. Choose from the sentences A-G the one which fits each gap (1-6). There is one extra sentence which you do not need to use.

A few years ago, a company called Space Marketing came up with a plan to send a mile-long advertisement into space. Using light reflected from the sun, it would beam out a message as large as the moon that could be seen by every single person on the planet as it orbited the Earth.

Needless to say, this would have been one advert that couldn't have been thrown out with the junk mail or switched off by remote control. 1. …..Advertising standards agencies eventually decided not to allow Space Marketing to go ahead with their plans and they were forced to abandon them, but not before several major companies had made serious enquiries about launching their logos into space.

Space may indeed be the final frontier for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. 2. … There are the promises of health and vitality on the cereal packet we ate from this morning, for example, and the ad that we saw on the side of the bus we caught to work. And what about the logos we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of these less obvious advertising tactics, but that doesn't mean that they aren't effective. 3. … You are in a packed cinema, watching the latest Hollywood blockbuster. There are adverts before the film, there may even be adverts during a break in the film, but are there any during the film? Well, look carefully at the make of car your favourite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

Whilst products are most often 'placed' in this way in movies and TV series, they also sometimes appear in music videos, video games, plays and even books. 4. … You may not realise you are being influenced by a technique that sounds so simple, but advertisers consider product placement to be a highly effective form of advertising. After all, they would not be willing to spend as much money on it as they do if they didn't truly believe it worked.

In fact, associating products with cool, exciting lives seems to be one of the most common forms of advertising. Some advertising companies even employ “cool hunters” or marketing professionals to find out for them exactly what young people find cool.

And let's not forget the power of pure entertainment! 5. … If the consumers are looking forward to the next “episode” of an ad, once again the product has become associated with something “cool” and is therefore likely to see a considerable rise in popularity.

So, whether Space Marketing eventually succeeds in launching ads into space or not is perhaps a less

important issue than it might seem. 6. … Our everyday lives are already strongly influenced by

advertising. whether we realise it or not.

You are going to read an article about the world of advertising. Six sentences have been removed from the article. Choose from the sentences A-G the one which fits each gap (1-6). There is one extra sentence which you do not need to use.

A few years ago, a company called Space Marketing came up with a plan to send a mile-long advertisement into space. Using light reflected from the sun, it would beam out a message as large as the moon that could be seen by every single person on the planet as it orbited the Earth.

Needless to say, this would have been one advert that couldn't have been thrown out with the junk mail or switched off by remote control. 1. …..Advertising standards agencies eventually decided not to allow Space Marketing to go ahead with their plans and they were forced to abandon them, but not before several major companies had made serious enquiries about launching their logos into space.

Space may indeed be the final frontier for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. 2. … There are the promises of health and vitality on the cereal packet we ate from this morning, for example, and the ad that we saw on the side of the bus we caught to work. And what about the logos we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of these less obvious advertising tactics, but that doesn't mean that they aren't effective. 3. … You are in a packed cinema, watching the latest Hollywood blockbuster. There are adverts before the film, there may even be adverts during a break in the film, but are there any during the film? Well, look carefully at the make of car your favourite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

Whilst products are most often 'placed' in this way in movies and TV series, they also sometimes appear in music videos, video games, plays and even books. 4. … You may not realise you are being influenced by a technique that sounds so simple, but advertisers consider product placement to be a highly effective form of advertising. After all, they would not be willing to spend as much money on it as they do if they didn't truly believe it worked.

In fact, associating products with cool, exciting lives seems to be one of the most common forms of advertising. Some advertising companies even employ “cool hunters” or marketing professionals to find out for them exactly what young people find cool.

And let's not forget the power of pure entertainment! 5. … If the consumers are looking forward to the next “episode” of an ad, once again the product has become associated with something “cool” and is therefore likely to see a considerable rise in popularity.

So, whether Space Marketing eventually succeeds in launching ads into space or not is perhaps a less

important issue than it might seem. 6. … Our everyday lives are already strongly influenced by

advertising. whether we realise it or not.

You are going to read an article about the world of advertising. Six sentences have been removed from the article. Choose from the sentences A-G the one which fits each gap (1-6). There is one extra sentence which you do not need to use.

A few years ago, a company called Space Marketing came up with a plan to send a mile-long advertisement into space. Using light reflected from the sun, it would beam out a message as large as the moon that could be seen by every single person on the planet as it orbited the Earth.

Needless to say, this would have been one advert that couldn't have been thrown out with the junk mail or switched off by remote control. 1. …..Advertising standards agencies eventually decided not to allow Space Marketing to go ahead with their plans and they were forced to abandon them, but not before several major companies had made serious enquiries about launching their logos into space.

Space may indeed be the final frontier for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. 2. … There are the promises of health and vitality on the cereal packet we ate from this morning, for example, and the ad that we saw on the side of the bus we caught to work. And what about the logos we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of these less obvious advertising tactics, but that doesn't mean that they aren't effective. 3. … You are in a packed cinema, watching the latest Hollywood blockbuster. There are adverts before the film, there may even be adverts during a break in the film, but are there any during the film? Well, look carefully at the make of car your favourite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

Whilst products are most often 'placed' in this way in movies and TV series, they also sometimes appear in music videos, video games, plays and even books. 4. … You may not realise you are being influenced by a technique that sounds so simple, but advertisers consider product placement to be a highly effective form of advertising. After all, they would not be willing to spend as much money on it as they do if they didn't truly believe it worked.

In fact, associating products with cool, exciting lives seems to be one of the most common forms of advertising. Some advertising companies even employ “cool hunters” or marketing professionals to find out for them exactly what young people find cool.

And let's not forget the power of pure entertainment! 5. … If the consumers are looking forward to the next “episode” of an ad, once again the product has become associated with something “cool” and is therefore likely to see a considerable rise in popularity.

So, whether Space Marketing eventually succeeds in launching ads into space or not is perhaps a less

important issue than it might seem. 6. … Our everyday lives are already strongly influenced by advertising. whether we realise it or not.

Read the text below. For questions (7-11) choose the correct answer (A, B, C or D).

 Elon Musk is the man of the future. He is the creator of many companies that have changed the world,

from Paypal and Tesla Motors to SpaceX. He promised the environmentally friendly cars to humanity and

the opportunity to fly into space as simple as a vacation on the coast. Money transfers have become so simple that there will be no need for bills in near 20 years. Robotic medicine will save millions of lives, as no mistakes will be made by doctors. The world will be under the control of the artificial brain.

The future inventor and businessman was born on June 28, 1971, in South Africa, but he has Canadian,

  American and German roots. When Elon was ten years old, he was presented with his first computer.

The young genius quickly mastered programming, and at the age of twelve wrote his first program, a

computer game that he sold for $500. At school, he was mercilessly bullied by classmates. Elon was often

beaten, and one day he even had to go to hospital after being pushed out of the stairs.

In his student years, he and his friend rented a hostel, a part of which the enterprising students arranged

into an illegal nightclub, where computer hack devices were sold. The club income allowed students to

pay rent. After moving from South Africa to Canada, the future billionaire had a difficult time. He spent

the nights at his family's house and ate the cheapest street food.

  Now Elon Musk is one of the richest people on the planet. In 2018, his fortune exceeded $22 billion. He

had five children from his first marriage. The twins and triplets are all sons. He enjoys all unusual kinds of

sport, except for snorkelling. Also, he has appeared in the TV series «The Big Bang Theory* as well as in

the movie «lron Man». All his spare time Musk prefers to spend with his spouse and boys visiting various remote countries and continents.

  Elon Musk has a phenomenal memory. He easily remembers a totally enormous amount of information.

It takes him 5 minutes to read a whole magazine and recall the names of people he recently read about.

He has as many as three passports - American, Canadian and South African and speaks four languages.

However, Elon finds it difficult to choose the right fork or to check a grocery list. Nevertheless, all these

make him a unique influencer of the future.

7. According to Elon Musk, in the future

Read the text below. For questions (7-11) choose the correct answer (A, B, C or D).

 Elon Musk is the man of the future. He is the creator of many companies that have changed the world,

from Paypal and Tesla Motors to SpaceX. He promised the environmentally friendly cars to humanity and

the opportunity to fly into space as simple as a vacation on the coast. Money transfers have become so simple that there will be no need for bills in near 20 years. Robotic medicine will save millions of lives, as no mistakes will be made by doctors. The world will be under the control of the artificial brain.

The future inventor and businessman was born on June 28, 1971, in South Africa, but he has Canadian,

  American and German roots. When Elon was ten years old, he was presented with his first computer.

The young genius quickly mastered programming, and at the age of twelve wrote his first program, a

computer game that he sold for $500. At school, he was mercilessly bullied by classmates. Elon was often

beaten, and one day he even had to go to hospital after being pushed out of the stairs.

In his student years, he and his friend rented a hostel, a part of which the enterprising students arranged

into an illegal nightclub, where computer hack devices were sold. The club income allowed students to

pay rent. After moving from South Africa to Canada, the future billionaire had a difficult time. He spent

the nights at his family's house and ate the cheapest street food.

  Now Elon Musk is one of the richest people on the planet. In 2018, his fortune exceeded $22 billion. He

had five children from his first marriage. The twins and triplets are all sons. He enjoys all unusual kinds of

sport, except for snorkelling. Also, he has appeared in the TV series «The Big Bang Theory* as well as in

the movie «lron Man». All his spare time Musk prefers to spend with his spouse and boys visiting various remote countries and continents.

  Elon Musk has a phenomenal memory. He easily remembers a totally enormous amount of information.

It takes him 5 minutes to read a whole magazine and recall the names of people he recently read about.

He has as many as three passports - American, Canadian and South African and speaks four languages.

However, Elon finds it difficult to choose the right fork or to check a grocery list. Nevertheless, all these

make him a unique influencer of the future.

8. What did he do during his school years?

Read the text below. For questions (7-11) choose the correct answer (A, B, C or D).

 Elon Musk is the man of the future. He is the creator of many companies that have changed the world,

from Paypal and Tesla Motors to SpaceX. He promised the environmentally friendly cars to humanity and

the opportunity to fly into space as simple as a vacation on the coast. Money transfers have become so simple that there will be no need for bills in near 20 years. Robotic medicine will save millions of lives, as no mistakes will be made by doctors. The world will be under the control of the artificial brain.

The future inventor and businessman was born on June 28, 1971, in South Africa, but he has Canadian,

  American and German roots. When Elon was ten years old, he was presented with his first computer.

The young genius quickly mastered programming, and at the age of twelve wrote his first program, a

computer game that he sold for $500. At school, he was mercilessly bullied by classmates. Elon was often

beaten, and one day he even had to go to hospital after being pushed out of the stairs.

In his student years, he and his friend rented a hostel, a part of which the enterprising students arranged

into an illegal nightclub, where computer hack devices were sold. The club income allowed students to

pay rent. After moving from South Africa to Canada, the future billionaire had a difficult time. He spent

the nights at his family's house and ate the cheapest street food.

  Now Elon Musk is one of the richest people on the planet. In 2018, his fortune exceeded $22 billion. He

had five children from his first marriage. The twins and triplets are all sons. He enjoys all unusual kinds of

sport, except for snorkelling. Also, he has appeared in the TV series «The Big Bang Theory* as well as in

the movie «lron Man». All his spare time Musk prefers to spend with his spouse and boys visiting various remote countries and continents.

  Elon Musk has a phenomenal memory. He easily remembers a totally enormous amount of information.

It takes him 5 minutes to read a whole magazine and recall the names of people he recently read about.

He has as many as three passports - American, Canadian and South African and speaks four languages.

However, Elon finds it difficult to choose the right fork or to check a grocery list. Nevertheless, all these

make him a unique influencer of the future.

9. What is NOT true about Elon Musk as a student?

Read the text below. For questions (7-11) choose the correct answer (A, B, C or D).

 Elon Musk is the man of the future. He is the creator of many companies that have changed the world,

from Paypal and Tesla Motors to SpaceX. He promised the environmentally friendly cars to humanity and

the opportunity to fly into space as simple as a vacation on the coast. Money transfers have become so simple that there will be no need for bills in near 20 years. Robotic medicine will save millions of lives, as no mistakes will be made by doctors. The world will be under the control of the artificial brain.

The future inventor and businessman was born on June 28, 1971, in South Africa, but he has Canadian,

  American and German roots. When Elon was ten years old, he was presented with his first computer.

The young genius quickly mastered programming, and at the age of twelve wrote his first program, a

computer game that he sold for $500. At school, he was mercilessly bullied by classmates. Elon was often

beaten, and one day he even had to go to hospital after being pushed out of the stairs.

In his student years, he and his friend rented a hostel, a part of which the enterprising students arranged

into an illegal nightclub, where computer hack devices were sold. The club income allowed students to

pay rent. After moving from South Africa to Canada, the future billionaire had a difficult time. He spent

the nights at his family's house and ate the cheapest street food.

  Now Elon Musk is one of the richest people on the planet. In 2018, his fortune exceeded $22 billion. He

had five children from his first marriage. The twins and triplets are all sons. He enjoys all unusual kinds of

sport, except for snorkelling. Also, he has appeared in the TV series «The Big Bang Theory* as well as in

the movie «lron Man». All his spare time Musk prefers to spend with his spouse and boys visiting various remote countries and continents.

  Elon Musk has a phenomenal memory. He easily remembers a totally enormous amount of information.

It takes him 5 minutes to read a whole magazine and recall the names of people he recently read about.

He has as many as three passports - American, Canadian and South African and speaks four languages.

However, Elon finds it difficult to choose the right fork or to check a grocery list. Nevertheless, all these

make him a unique influencer of the future.

10. How does Musk spend his free time?

Read the text below. For questions (7-11) choose the correct answer (A, B, C or D).

 Elon Musk is the man of the future. He is the creator of many companies that have changed the world,

from Paypal and Tesla Motors to SpaceX. He promised the environmentally friendly cars to humanity and

the opportunity to fly into space as simple as a vacation on the coast. Money transfers have become so simple that there will be no need for bills in near 20 years. Robotic medicine will save millions of lives, as no mistakes will be made by doctors. The world will be under the control of the artificial brain.

The future inventor and businessman was born on June 28, 1971, in South Africa, but he has Canadian,

  American and German roots. When Elon was ten years old, he was presented with his first computer.

The young genius quickly mastered programming, and at the age of twelve wrote his first program, a

computer game that he sold for $500. At school, he was mercilessly bullied by classmates. Elon was often

beaten, and one day he even had to go to hospital after being pushed out of the stairs.

In his student years, he and his friend rented a hostel, a part of which the enterprising students arranged

into an illegal nightclub, where computer hack devices were sold. The club income allowed students to

pay rent. After moving from South Africa to Canada, the future billionaire had a difficult time. He spent

the nights at his family's house and ate the cheapest street food.

  Now Elon Musk is one of the richest people on the planet. In 2018, his fortune exceeded $22 billion. He

had five children from his first marriage. The twins and triplets are all sons. He enjoys all unusual kinds of

sport, except for snorkelling. Also, he has appeared in the TV series «The Big Bang Theory* as well as in

the movie «lron Man». All his spare time Musk prefers to spend with his spouse and boys visiting various remote countries and continents.

  Elon Musk has a phenomenal memory. He easily remembers a totally enormous amount of information.

It takes him 5 minutes to read a whole magazine and recall the names of people he recently read about.

He has as many as three passports - American, Canadian and South African and speaks four languages.

However, Elon finds it difficult to choose the right fork or to check a grocery list. Nevertheless, all these

make him a unique influencer of the future.

11. What is said about Musk's mental abilities in the last paragraph?