11 Reading Comprehension II term

What is TRUE about the Chupa Chups logo?

The Chupa Chups company started as an idea оf a Spanish citizen named Enric Bernat in 1958. Mr Bernat started his career at an apple jam factory. Не approached investors about a lollipop business but he failed to get support. He took over the company himself and built the first production machines with his own hands. He also decided that the new creation would be called Chupa Chups, after the Spanish verb chupar, which translates into to suck.

Enric Bernat knew that the bon-bons on a wooden stick would be an instant hit. Previously, candy had been marketed as a luxury and kept away from children. However, he knew that if he could get the candy into the view of children, he would sell many more lollipops. Five years after he first introduced the idea, the Chupa Chups were being sold at over 300,000 stores across Europe.

The original Chupa Chups sales force was over 600 sales agents for 300,000 locations. This amazing sales force sped across Spain to bring the good news and delicious taste of the Chupa Chups lollipops to the masses. Without their dedication and excitement, there would be no way that the company could have grown to the massive size that it is today

Sadly, the traditional wooden stick that was associated with the Chupa Chups had to be discontinued and replaced with a plastic one due to the lack of wood available in Spain. The stick has remained plastic ever since.

Chupa Chups were originally going to be called GOL but the name did not stick. An advertising firm came up with the idea to name them Chupa and the delightful lollipops were born. Salvador Dali, the famous painter, created the new Chupa Chups logo, which remains on the wrapper on all of the lollipops to this day.

Where was the Chupa Chups business originally concentrated?

The Chupa Chups company started as an idea оf a Spanish citizen named Enric Bernat in 1958. Mr Bernat started his career at an apple jam factory. Не approached investors about a lollipop business but he failed to get support. He took over the company himself and built the first production machines with his own hands. He also decided that the new creation would be called Chupa Chups, after the Spanish verb chupar, which translates into to suck.

Enric Bernat knew that the bon-bons on a wooden stick would be an instant hit. Previously, candy had been marketed as a luxury and kept away from children. However, he knew that if he could get the candy into the view of children, he would sell many more lollipops. Five years after he first introduced the idea, the Chupa Chups were being sold at over 300,000 stores across Europe.

The original Chupa Chups sales force was over 600 sales agents for 300,000 locations. This amazing sales force sped across Spain to bring the good news and delicious taste of the Chupa Chups lollipops to the masses. Without their dedication and excitement, there would be no way that the company could have grown to the massive size that it is today

Sadly, the traditional wooden stick that was associated with the Chupa Chups had to be discontinued and replaced with a plastic one due to the lack of wood available in Spain. The stick has remained plastic ever since.

Chupa Chups were originally going to be called GOL but the name did not stick. An advertising firm came up with the idea to name them Chupa and the delightful lollipops were born. Salvador Dali, the famous painter, created the new Chupa Chups logo, which remains on the wrapper on all of the lollipops to this day

According to the text, what helped the company to become a big success?

The Chupa Chups company started as an idea оf a Spanish citizen named Enric Bernat in 1958. Mr Bernat started his career at an apple jam factory. Не approached investors about a lollipop business but he failed to get support. He took over the company himself and built the first production machines with his own hands. He also decided that the new creation would be called Chupa Chups, after the Spanish verb chupar, which translates into to suck.

Enric Bernat knew that the bon-bons on a wooden stick would be an instant hit. Previously, candy had been marketed as a luxury and kept away from children. However, he knew that if he could get the candy into the view of children, he would sell many more lollipops. Five years after he first introduced the idea, the Chupa Chups were being sold at over 300,000 stores across Europe.

The original Chupa Chups sales force was over 600 sales agents for 300,000 locations. This amazing sales force sped across Spain to bring the good news and delicious taste of the Chupa Chups lollipops to the masses. Without their dedication and excitement, there would be no way that the company could have grown to the massive size that it is today

Sadly, the traditional wooden stick that was associated with the Chupa Chups had to be discontinued and replaced with a plastic one due to the lack of wood available in Spain. The stick has remained plastic ever since.

Chupa Chups were originally going to be called GOL but the name did not stick. An advertising firm came up with the idea to name them Chupa and the delightful lollipops were born. Salvador Dali, the famous painter, created the new Chupa Chups logo, which remains on the wrapper on all of the lollipops to this day.

Which of the following is NOT TRUE according to the text?

The Chupa Chups company started as an idea оf a Spanish citizen named Enric Bernat in 1958. Mr Bernat started his career at an apple jam factory. Не approached investors about a lollipop business but he failed to get support. He took over the company himself and built the first production machines with his own hands. He also decided that the new creation would be called Chupa Chups, after the Spanish verb chupar, which translates into to suck.

Enric Bernat knew that the bon-bons on a wooden stick would be an instant hit. Previously, candy had been marketed as a luxury and kept away from children. However, he knew that if he could get the candy into the view of children, he would sell many more lollipops. Five years after he first introduced the idea, the Chupa Chups were being sold at over 300,000 stores across Europe.

The original Chupa Chups sales force was over 600 sales agents for 300,000 locations. This amazing sales force sped across Spain to bring the good news and delicious taste of the Chupa Chups lollipops to the masses. Without their dedication and excitement, there would be no way that the company could have grown to the massive size that it is today

Sadly, the traditional wooden stick that was associated with the Chupa Chups had to be discontinued and replaced with a plastic one due to the lack of wood available in Spain. The stick has remained plastic ever since.

Chupa Chups were originally going to be called GOL but the name did not stick. An advertising firm came up with the idea to name them Chupa and the delightful lollipops were born. Salvador Dali, the famous painter, created the new Chupa Chups logo, which remains on the wrapper on all of the lollipops to this day.

Which of the winter celebrations is associated with …      ?

Chinese New Year

Chinese New Year is the most important of the traditional Chinese holidays. It falls on different dates each year, between January 21 and February 20. Visits to friends and family take place during this celebration. Everything golden is said to bring wealth, and everything red is considered especially lucky.              

Which of the winter celebrations is associated with …      ?

Hanukkah

Jewish people celebrate Hanukkah, a holiday honoring the Maccabees victory over King Antiochus, who forbade Jews to practise their religion. For eight nights, Hanukkah is celebrated with prayer, the lighting of the menorah, and food. Children play games, sing songs, and exchange gifts. Potato pancakes, known as latkes in Yiddish, are traditionally served with applesauce or jam.

Which of the winter celebrations is associated with …      ?

Kwanzaa

On December 26, Kwanzaa is celebrated. It is a holiday to commemorate African heritage. Kwanzaa lasts a week during which participants gather with family and friends to exchange gifts end to light a series of black, red, and green candles. These candles symbolize the seven basic merits of African American family life: unity, self-determination, collective work and responsibility, cooperative economics, purpose, creativity, and faith

Which of the winter celebrations is associated with …      ?

New Year’s Day

New Year’s Day, on January 1, is the first day of the year in the Gregorian calendar. There are often fireworks at midnight to celebrate the New Year. Commonly served in the southern part of the United States, peas are thought to bring luck tor the New Year, and vegetables bring wealth.

Which of the winter celebrations is associated with …      ?

Three Kings Day

At the end of the Twelve Days of Christmas comes a day called the Epiphany, or Three Kings Day. This holiday is celebrated as the day the three wise men first saw baby Jesus and brought him gifts. On this day in Spain, many children get their Christmas presents. In Puerto Rico, before children go to sleep on January 5, they leave a box with hay under their beds so the kings will leave good presents. In France, a delicious King cake is baked. Bakers will hide a coin, jewel or little toy inside it.