What is your choice?

In the mid to late 1990s, thousands of new companies were ... up with one purpose: to benefit from the explosion of interest in the Internet.

Large corporations were happy to ... millions in the weirdest website ideas.

These corporations were confident that they would make ... over time. Most of them didn`t.

Indeed, the vast majority of them have gone ... , leaving their investors severely out of pocket. So what went wrong?

The main mistake that companies ... was to forget to ask how their dot.com company (as interest-based companies are sometimes called) would actually make a ...

It sounds fairly obvious now, but in the rush to "get on the net" , the whole concept was ...

There was also a second problem which dot.coms did not ...

Yes, Internet traffic was ... enormously, but people still felt uncomfortable - many still do, in fact - about buying products and services online.

Even if the dot.coms had come up with sensible business ideas, it`s inlikely they would have brought in enough to cover their ... investment.

There were some ... , of course. Some companies have been hugely successful on the Internet.

Most, however, found it wasn`t as easy to ... an Internet business as they`d thought.