In this researching work it was considered the semantic content of the inscriptions on clothes and studied it in terms of sociolinguistic aspects. The idea is to study the sociolinguistic problems on the material of English inscriptions that have resulted of personal experience, communication with classmates, observations on the streets and in the school. During the research work it was made an attempt to consider clothes inscriptions through the prism of social change and linguistic characteristics, i.e., how this mean of communication reflects the modern society, and how language content characterizes its communicative orientation. The studying of this issue not only make it possible to classify certain inscriptions, but also to identify the main trends in the development of this means of communication.