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                Mass media in Great Britain

                           Word list

         Mass media                засоби масової інформації

       radio and TV

        broadcsting                 радіо та телетрансляція

         subscription                передплата

         readership                   читачі

         size                              розмір

         major                           основний

         violence                       насильство

         to entertain                   розважати

         suplement                      додаток

         local                              місцевий

         advertising                    реклама

         to concern                      стосватися

         circulation                     тираж

         to own                           належати

       The British media consists of the press and radio and TV broadcasting.

        Now a couple words about papers. There is no subscription. You may buy any on sale.

                    According to the type of news and the way they report it, the British papers are devided into the

                   ”popular” and the “quality”papers.

                      The “quality” papers are for more serious readership. These papers are bigger in size with reports of major  national and international news stories, with the world of politics and business and with the art and sport. The “quality” papers are: The Independent, The Guardian, The Financial Times, The Daily Telegraph (nearly 1,100,000 per day), The Times(less than450,000 per day).

                       The “popular” papers or “tabloids”, so called because of their size. These newspapers with many pictures, big headlines and short articles about the Royal Family, films and pop stars, sex, violence and sport. Popular press aims to entertain its readers rather than inform them. The “popular” papers are :The Daily Mail, The Daily Express, The Daily Mirror (3,200,000 per day), The Sun (over 4,170,000), To Day, The Daily Star.

                         In addition to the national daily papers there are some papers which are published on Sundays. They include “colour supplements” separate colour magazines . Reading a Sunday newspaper, like having a big Sunday lunch, is an important tradition inmany British households. Sunday papers are: Observer, Sunday Times, Sunday Telegraph, News of the World , Sunday Express, Mail on Sunday, Sunday Mirror, Sunday People. 

                         Nearly every area in Britain has one or more local newspapers which contain articles about local news and advertising local business and events.

                         As far as broadcasting and telecasting are concerned there are 2 radio and TV stations. The first one – well known BBC – British Broadcasting Corporation and Radio stations and the second – IBA – Independent Broadcasting Authorities.

                          The newspapers in Britain are proud of the fact that they are different from each other –each – tries to have a definite profile. Mostly they are owned by individuals or publishing companies.

               Exercise1 Ask questions to have the following answers.    

1. The British media consists of the press and radio TV broadcasting.
2. There are 2 main types of newspapers : the “popular” and the “quality”papers.
3.  The newspapers published on Sundays are called Sundays.
4. There are 2 radio and TV stations.
5. The newspapers in Britain tried to have a definite profile.

                                                                                                                                                                                                                                                                                                                         Exercise2  Choose the correct answers.

1. The “quality” papers try to entertain rather than inform.

                  A true      B false

2. The circulation of a newspaper is:

                  A the number of people who buy it

                  B the number of people who read it

3. The readership of the newspaper is:

                   A the number of the people who buy it

                   B the number of the people who read it

4. Most colour supliments are published on Sundays and are

                   A bought with the Sunday  papers

                   B bought separately from the Sunday papers

5. The most popular”quality” newspaper is

                    A The Times     B The Daily Telegraph

6. The newspapers in Britain are owned by

                   A the government

                   B individuals and publishing companies.

     Exercise3 Answer the following questions:

                   1.What are your  favourite newspapers, magazines, radio or TVprograms?

                   2. What do the newspapers inform the readers of?

                   3. What events and reports do you closely follow in newspapers?

                   4. What is the circulation of the newspapers and magazines?

                   5. Why do you like to read magazines ?

                   6. Do you read any scientific journals ?

                   7. What kind of English periodicals do (did) you read?

                   8. What radio programs do you prefer to listen to?

                   9. Do you like to watch TV programs?

                 10. What TV programs do you prefer to watch?

                 11. What is your favourite TV or radio program? Why?

                 12. Why do you like to read newspapers?

                 13.What do you like to read in the newspaper about?

                 14. What would  you like to add or change in your favourite newspaper?

                 15. Would you like to change anything in your favourable TV item?

                 16. What TV program would you advise to watch?

                 17. How often do you watch TV?

                 18. Why do not you like to watch TV?

                 19. Who in your family prefers to watch TV (to listen to radio programmes)?

                 20.What newspapers and magazines inform the readers of the life of youth?