Channels of distribution are
Profit
Retail marketing
Merchandise
Target population
Consumer
Retailer
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The goal of retail marketing is to sell goods and provide services rather than to make a profit.
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The number of middlemen between producer and consumer makes the marketing chain longer or shorter.
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Target population is a group of people selected by retailers with the aim to satisfy their specific needs and wants for goods and services
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Profit is the amount of money earned from sales of goods.
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To start a business in retailing one should keep in mind the idea of identifying a target population to serve.
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Retailing activities are those related to storing, displaying, pricing, advertising, selling, servicing and other activities necessary to complete the sale with buyers.
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