Welcome to the Introduction to Business English course! We hope the following materials will be helpful. This course was designed for students in the 10-11 forms.
Course Structure
The 17 lessons of the course fall into three units. We have ordered the lessons in the way that seemed most practical, but teachers may reorder lessons as they see fit. There are, however, a few groups of lessons that will work best if kept together. Lessons 3, 4, and 5 all deal with the documents students need in order to apply for a job. The two lessons on interviewing should be kept together, as should the two lessons on business plans.
Accompanying each lesson is a Teacher’s Guide with objectives for the lesson and answers to the exercises. Also included in the Teacher’s Guides are notes to the teacher providing additional suggestions/direction for some specific exercises. There are three guides for the two lessons on interviews: one for each lesson with objectives and exercise keys as well as a more comprehensive overview of interview etiquette, procedure and questions.
Unit 1: Getting Started & Applying
Unit 2: How Businesses Work
Unit 3: Life in Business
General Tips and Practical Notes
Additional Resources
Objectives:
Students will be able to:
Note on vocabulary: It’s not necessary that students memorize all possible jobs. They should learn the main words as well as the names of a few jobs of interest to them.
Objectives:
Students will be able to:
Exercise 1:
Exercise 2:
Note: Use the included newspaper for this activity. The questions refer to the ads in it.
Objectives
Model Resume
Note: Teacher should present format of resume and explain sections.
Exercise 1: Listing Skills
Teacher should make sure model resume is visible and point out the sections discussed earlier in the lesson.
Objectives
Presentation
Note: Teacher should present format. Point out each section (header, profile, education, work experience, skills, and interests).
Exercise 2: Sample C.V.
Look at the sample C.V. Can you locate all of the sections?
Exercise 4:
Note: Teacher should keep up sample C.V. for students to see. Review sections. Brainstorm with students what information they could put in each section.
Objectives
Exercise 1: Sample Cover Letter
Note: Teacher should show sample cover letter (with handouts or big enough so everyone can see, e.g. maybe on a computer and projector). Teacher should Show the structure and vocabulary inserted in the cover letter. Teacher should emphasize the importance of customization. In a cover letter the applicant should specifically address the requirements of the job he/she is applying for and demonstrate a knowledge of the company and/or position.
Read the sample cover letter. Answer the following questions:
Exercise 2:
-Scrambled information activity
Exercise 3
Students create their own cover letter (give sample job offer)
Objectives:
Teachers will be able to
What an Interview Is Really About
Interviews are not about qualifications and experience; they are about attitude and communication skills. An employer already knows the candidate's qualifications from their resume. An interview is looking at how the candidate holds him/herself. It is impossible to teach students how to answer every question in every interview. Each interview is different. Interviewers are looking for different things depending on what the job is. Teachers can give the students the ability to anticipate these questions and give excellent answers.
The first lesson is designed to help students know what a business is looking for in a candidate by learning about the business. Background information can tell what a business wants and by writing about their own strengths and weaknesses they will be able to tell a company why they are the best candidate for the job.
The second lesson is designed to teach students how to act in each interview. All interviews pay attention to body language. The right body language always improves a candidate’s chances at getting a job. Students are often unaware of bad body language. By observing them and grading them, a teacher can teach them to stop bad behavior and encourage good body language. A thank you letter is a very important part of an interview even though it is done after the interview. A thank you letter shows an interviewer that a candidate is polite.
Acting Like An Interviewer
Extra Materials:
Mock Interview Evaluation
INTERVIEWER: _____________________________
STUDENT: _____________________________
DATE OF INTERVIEW: _____________________________
Rate the student interviewee on a scale of 1 (lowest) to 5 (highest) in the following areas of interviewing skill.
NONVERBAL BEHAVIORS |
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1. Dressed appropriately |
1 |
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5 |
2. Firmly shook hands of interviewer before and after |
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3. Maintained eye contact with interviewer |
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4. Maintained good posture |
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5. Did not fidget |
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6. Used hands for emphasis where appropriate |
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VERBAL BEHAVIORS |
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1. Listened closely to questions |
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2. Answered questions completely, yet briefly |
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3. Greeted interviewer by name |
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4. Thanked interviewer |
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5. Displayed enthusiasm |
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6. Focused on strengths; avoided weaknesses |
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7. Acted in polite manner |
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8. Stayed calm |
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9. Responded to questions promptly, but not hurriedly |
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10. Asked appropriate questions of the interviewer |
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11. Spoke clearly and at a reasonable volume |
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12. Avoided use of phrases such as “um” & “you know” |
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Interview Questions to Think About
Questions Often Asked By Employers
Questions Often Asked By Applicants
Objectives:
Students will be able to....
Exercise 2: Matching type of Interview.
Match the vocabulary word with the definition.
Answers:
Exercise 5:
Note: This can be a class activity. Use these models and have the students plug their skills in. Have the students read their statements out loud. Ask them individually,
-What are you good at?
-What are your strengths?
Objectives:
Students will be able to...
Exercise 2: Practicing body language.
- Demonstrate the proper introduction with a volunteer. All behaviors.
- Students will stand up and practice introducing themselves to everyone else in the room.
- Walk around the room and make sure to meet with all the students.
Exercise 3: Mock Interviews
Mock interview
- Interview a student in front of the class.
- Ask simple questions. The most important thing is body language.
ex. "What are your strengths?"
"What are you good at?"
"Where do you live?"
"What school do you go to?"
"What is your weakness?"
- "Do you work well with others?"
- Allow the student to use the list of strengths and weaknesses they wrote in the last class.
- Make sure the student asks you at least one question.
Exercise 4: Writing a Thank you letter.
- Have the students write a thank you letter about 5-7 sentences
Objectives:
Students will be able to
Exercise 2: Reading Comprehension Questions
(True or False)
Exercise 3: Vocabulary Matching
Objectives
Students will be able to
Exercise 2:
Look at the organization chart below. Answer the questions.
Answers:
Exercise 4:
Which department does which type of work?
Exercise 5:
Note: (Each student can present 1 or 2 departments so that all are involved.)
Objectives:
Students will be able to...
Exercise 2: Fill in the Blank
1. I do not want to carry around this much money, I should make a deposit.
2. Banks offer loans to people and businesses who need money.
3. A balance shows how much money I have in my account.
4. A bank will pay me interest to keep money in my savings account.
5. Instead of carrying around a lot of money to buy a TV, I can just write a check.
6. My account is below the minimum balance. I will be charged a fee
7. I need money. I should make a withdrawal to take money from my account.
8. I bought a car with a loan. Now I have to make a payment every month.
9. The amount of my principal was the price of my car.
10. I don't need all this money right now, maybe I should open a savings account.
Objectives
Exercise 3: Reading Comprehension
Exercise 5: Planning your own business
Work in groups of 3-5 students. Each group should think of a business idea (can be from list developed in previous exercise). Imagine you are starting a small company with a product or service to solve the problem.
Teacher should approve general idea of each group’s business before end of class (e.g. to ensure that groups have different ideas and do not copy example). Work on this project will continue in next lesson and students will present their plans. Students may also work on it as a home task.
Objectives:
Students will be able to
Exercise 4: Comprehension and Analysis
Classmates should listen carefully to each presentation. At the end of each, students should give feedback on the business plan.
- Is there a need?
- Do you think this business idea is better than the competition? Can you think of any other competitors?
- Did the group consider the costs to start the business?
Students should think of their own ideas about the business plan. At the end of all the presentations, the class may vote on the best business plan.
Note: Teacher should ask students in audience additional questions to get them to form an opinion and analyze their peers’ presentations.
Objectives:
By the end of the lesson students will be able to:
Exercise 3:
What are the “Four P’s” of the Marketing Mix?
1. Product, 2. Price or Place, 3. Promotion, 4. Price or Place
Exercise 4:
Using the words from Exercise 3 to complete the sentences below.
Key: 1) price 2) promotion 3) place 4) product
Exercise 6:
Key: 1) contains 2) filled or full 3) to 4) economists 5) point
Exercise 6: Compound Adjectives
Key: 1) high 2) hard 3) high 4) best 5) long 6) well
Exercise 7: Marketing Verbs
Key: 1) c 2) e 3) g 4) b 5) d 6) a 7) f 8) h
Objectives:
Students will be able to
Exercise 3: Comprehension Questions
Questions:
Exercise 5: What’s Your Opinion?
Note: Students’ answers can be used to start discussion.
Objectives
Students will be able to:
Exercise 3: Matching
Exercise 4: Phone Conversations
When should you use which phrases? Fill out the table by putting the following phrases in the correct section.
Objectives:
By the end of the lesson Students will be able to:
Exercise 1: Dialogues
Work in pairs. Write dialogues using jargon. Student A should be the authority figure (boss, manager etc.) and Student B will play the role of the employee. Choose one of the following situations. Note: Teacher may assign situation and/or roles to students.
Exercise 6: Comprehension Questions
Exercise 9
Ex. A Key:
Objectives:
Students will be able to:
Exercise 1: Vocabulary
Phrase |
Sport of Origin |
Sports Meaning |
Business Meaning |
Business Example |
Tee it up |
Golf |
Get ready to hit the ball |
To start a meeting or presentation; to get something ready |
I’ll tee up the presentation on the computer while we’re waiting for everyone to come in for the meeting. |
Below par |
Golf |
Par is number of hits a professional player should need for a specific hole |
Worse than the standard/average; to be not good enough |
Last month our performance was sub-par. Our profits were much lower than expected. |
Above par |
Golf |
Better than the standard/average |
Compared to the competition, we’re above par. More customers are visiting our store. |
|
To strike out (past: struck out) |
Baseball |
Not hit the ball |
To be unsuccessful |
We presented our business plan to three potential investors, but we completely struck out. None of them wanted to give us money. |
To make a pitch (v) To pitch (v) |
Baseball |
To throw the ball toward the hitter |
(v)To tell someone about an idea; to make a presentation to interest someone in your products/ services/ company/ idea (n) A presentation about your products/ services/ company/ idea
|
I had lunch with a potential partner today. He is very interest in working with us. We will meet with him again next week to make a pitch formally. |
To hit/knock it out of the park |
Baseball |
To score a point with only one hit, often by hitting the ball farther than the edge of the field (out of the park) |
to be extremely successful; do a great job |
Sarah’s group earned double the revenue goal last year. They really hit it out of the park. |
To step up to the plate |
Baseball |
To get ready to hit the ball |
to take responsibility and do a good job |
Bob, thanks for stepping up to the plate while Amy was out sick. It was a big help that you did extra work. |
The ball is in someone’s court |
Tennis |
The ball is on one player’s side and the player must hit the ball |
Something is someone’s responsibility |
"Do you think I should accept the job offer?" |
Blind-side(d) |
Many sports (football, hockey, American football) |
To hit someone from behind or when they are looking in the other direction |
Not see something coming, be very surprised by something |
I was completely blind-sided when Mr. Smith said he didn’t want to be our business partner anymore. I thought we had a good relationship. |
Down to the wire |
Horse racing |
When there is no clear winner in a race until the very last moment |
Undecided/unresolved until the very end |
Tomorrow’s the last day of the month and I’m not sure if we’ll make our revenue goals. It’s down to the wire. |
Off the hook |
Fishing |
A fish on the hook is caught and will die |
To escape, to have responsibility removed |
Our meeting was cancelled, so we don’t need you to give a presentation. You’re off the hook. |
Off base |
Baseball |
A player who is not in the correct position |
Not fair; not true or accurate |
I think he is way off base with the budget. I calculated different numbers. |
To be on target |
Darts, Archery |
To hit the bullseye; to hit what you’re aiming at
|
To be doing the right thing to succeed, to have the correct idea |
We are on target to meet our budget this month. |
A long shot |
Hunting, soccer, basketball |
A shot from very far away |
A very difficult thing to accomplish, something that is unlikely to happen or succeed. |
I think it’s a long shot that Nike will want to buy our software. They’re a big company and they like our competitor’s product. |
On the ball |
Baseball |
To be ready to catch the ball |
Ready and able; prepared; organized and knowledgable |
The new secretary is really on the ball when it comes to answering the phone |
Out of/in left field |
Baseball |
A part of the field where the ball rarely goes and there is not much action |
Inaccurate; not relevant; not at all close to correct |
I don’t know where John got the numbers for the new budget. They don’t make sense. He’s out in left field. |
Start the ball rolling |
Various ball sports |
Make the ball begin to move |
To begin something |
Andrew will be late to the meeting, but let’s start the ball rolling before he arrives. |
Take a rain check |
Baseball |
Reschedule a game because of rain |
Reschedule (an appointment, meeting, conversation, etc) for a later time |
Sorry, I can't go to the movies today, but I'd love to take a rain check |
Drop the ball |
American football or basketball |
Lose possession of the ball so that the other team gets it. |
Make a serious mistake |
Ben, one of the salesmen, didn’t sell enough last month, so the company lost money. He really dropped the ball. |
Game plan |
American football |
Plan of what to do during the game |
Action plan; strategy |
We need to decide on a game plan for how we will introduce the new product to our customers. |
Give it/something your best shot |
Hunting, many sports with goals |
Try your hardest to hit the target or to score |
Try your best/hardest; give your best effort |
Mary, I know you haven't written a marketing plan before, but I think you can do it. Give it your best shot. |
Exercise 3: Comprehension Questions
Exercise 4
Read the text below. Substitute a sports phrase for the each group of underlined words.
I traveled to New York city last week to (1)give a presentation on our business plan to some investors. I was very nervous because I’d (2)been unsuccessful in similar meetings in the past. As a result, the other investors I spoke to previously didn’t give us any money. I didn’t want to (3)make a serious mistake this time. I did a lot of work to prepare, and when I went into the room for the meeting I just took a deep breath. All I could do was (4)try my hardest. Well, it went great! The investors loved our business plan. They said it was (5)better than average and decided to give us $2 million. My boss was extremely happy. He said I had really (6)taken on extra responsibility, and that I had (7)done a great job.