Розробка завдань до тексту "Advertising"

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TEXT 5

Source : ENGLISH4YOU

Ex.1 Pre-reading task :Work in groups of 3. Voice your opinion Make quick notes in answer: Do you pay attention to the advertisements ? Why ? Where can advertisements be seen?

Who are often involved in advertising campaigns ?

What is a walking billboard ?

Ex.2 Read the text and find the answers to the questions from Ex.1 :

ADVERTISING

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of «brand image» and «brand loyalty». Every major medium is used to deliver these messages, including television, radio, magazines, newspapers, the Internet and billboards. Advertising is often placed by an advertising agency. Advertisements are seen on the seats of shopping carts, on the walls of an airport walkway, on the sides of buses, and heard in telephone hold messages and in-store public address systems. They parties, religious organizations, and military recruiters are often placed anywhere an audience can easily or frequently access visual, audio and printed information.

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political. Non-profit organizations are not typical advertising clients either, and may rely on free models of persuasion, such as public service announcements. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. A human billboard is someone who applies an advertisement on his or her person. Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the body. Sing-holders are known as human directionals in the advertising industry, or colloquially as sign walkers or sign twirlers. Online advertising is a form of promotion that is used by the Internet and World Wide Web for the purpose of delivering marketing messages to attract customers. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on Internet service providers.

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.

Ex.3 Discuss the question How can advertising help companies to benefit .Brainstorm as many points as possible. Use the prompts from below:

Match the word partnerships (1-6) with their explanations (a-f).

1 to take advantage of an opportunity	a) to offer a larger variety of goods
2 to raise somebody's status	b) to do or provide something that is necessary necessary
3 to enter a market	' c) to do something when you get the chance to do it
4 to extend a product range	d) to make an important discovery or change
5 to meet a need	e) to start selling goods or services in a new area
6 to make a breakthrough	f) to make somebody look or feel more important

Ex.4 Fill in the correct prepositions .( consult the text if necessary )

1attempt --------; 2 rely---------; 3 spend money------; 4 involve----; 5 ----the purpose---;6 become a nuisance----; 7 apply smth.---------;

Ex.5 Fill in the gaps with the word equivalent to the variant in brackets : 1The manager`s goal is to i______ workers in the decision-making process. (to encourage) 2 Sometimes you just have to r_____ your own judgment. ( to trust ) 3 Advertisements a_____ promote your business to customers. (to try ) 4 People should consider their financial situation before they s____ m_____ goods.(to pay) 5 He went there for the p_____ making new business contact. (with the aim )

Ex.6 Match the slogans to the pictures :

THE BEST SLOGANS

	Intel Inside
	The power of dreams
	I’m loving It
	It’s all about you
	Grab life by the horns
	Live on the coke side of life
	Top breeders recommend it
	Connecting People
	Life’s Good
	Buy it. Sell it. Love it.
	The CITI Never Sleeps
	Impossible is nothing
	Because you’re worth

	The milk chocolate melts in your mouth, not in your hand

	I swear by Shell

	Pure Life

Ex. 7 Study the slogans from the Ex.6 , decide which things make the advertisement attractive and correspond them to the main aims of the advertising .Voice your opinion to your classmates and ask them to agree or disagree :

Product`s benefits and features	Promote your business to customers
Exact numbers, colors, smells, sounds	Attract new customers
Pictures of people actually using the product	Establish your distinct identity
A picture that shows the results	Improve your sales
Any proven facts	Build sales to boost your bottom line