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8 Top Social Media Sites

Summary

Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.

1. Facebook

Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

2. YouTube

YouTube is a video-sharing platform where users watch a billion hours of videos every day. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company.

So if you use video marketing to promote your business, then you definitely need to be on YouTube. To get started, you should know how to create a YouTube channel for your brand.

3. WhatsApp

WhatsApp is a messaging app used by people in over 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.

WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app. As the most widely used messaging platform, WhatsApp can be a great customer service channel for your business.

4. Instagram

As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos.

5. TikTok

TikTok is a short-form-video-sharing app, it’s one of the fastest-growing apps in the world and recently overtook Google as the most visited internet site.​

TikTok allows users to create and share videos between 15 and 60 seconds long, and the app has a vast catalog of sound effects, music, and filters to make the videos more appealing. You can find videos relating to almost all interests. About 47.4% of TikTok users in the U.S. are aged 10-29.

6. Telegram

Telegram is a free messaging app that works across multiple devices with no limits on media sizes.

Telegram is for all activities, including chats, groups, and media shared between participants. Its focus on security has drawn more customers over the years.

7. Twitter

Twitter users love to post news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is it strongly emphasizes real-time information — things happening and trending right now.

8. Skype

Skype is a video, audio, and text communication app that enables people to make and receive free video calls and send messages to other Skype users across multiple platforms. Skype started as an independent company back in 2013 but is now owned and developed by Microsoft.

Be selective with your social media presence