Definition Advertising - is the act of making a product, a service, a job vacancy, an event publicly known. It may be spread by: mass media, radio and television; outside exposition (posters, signs, city lights); direct mail, souvenirs (notebooks, calendars); in transport; in catalogues.
The word “advertising” comes from Latin “to speak in a loud voice”. Probably the oldest advertisement was found in the excavations of the ancient Egyptian town of Memphis. It says: "I, Rhinos from Cyprus, live here. Gods gave me the gift of the true telling of dreams." This advertisement is 2,500 years old. The first newspaper in the world that put in an advertisement was a hand-written Roman newspaper "Daily Happenings". It contained announcements of meetings, births, and marriages in the noble families of Rome. In Middle Ages outdoor advertising was street signs. For example, under the entrance to bakery one could see a picture of bread.
The Purpose of Advertising client solicitation, to convince customers that the company products are the best, to enhance the image of the company, to point out and create a need for products or services, to demonstrate new uses for established products, to announce new products, to draw customers to the business, and to hold existing customers.
What makes a good advertising? Attractive headline. The first few lines are interesting and engaging. The advertisement should have an eye-catching graphic that is related to what is being sold. Sentences are short, simple and to the point. No words that are difficult to understand. Points are made using as few words as possible.