Урок на тему "Реклама"

Topic: Advertising   

By the end of the lesson students will be able to:

     -   name some methods of advertising;

• present and evaluate their own created ads;

     Procedure

I Introduction

1. Warm-up

Good morning everybody. Nice to see you. How are you today? (They ask me: How are you?)

• You know I feel nervous and irritated? Do you know why?

(Students give their predictions)

• Yes, you are right. / No, you didn’t guess. Today in the morning I was going to work by bus and there was a TV screen which showed commercials non-stop and I couldn’t but had to pay my attention to all these stupid 20 times repeated ads. It was like a nightmare. At the end of my trip I felt sick and annoyed.

What feelings do you have related to adverts?

Are there any kinds of advertisements that irritate you?

(I think TV commercial bother me the most. It’s very irritating to be watching something on TV when it is interrupted every ten or even twenty minutes by the show’s sponsor. Because you want to see the rest of whatever it is that you’re watching, you have to watch the commercial as well.)

Thank you.

Slide 1

So today we are going to speak about advertising, its black and white side. At the end of our lesson you will be able to name methods/kinds of advertising and present and evaluate your own created ads.

II. Main body

1.1. Vocabulary brush-up

So what methods of advertising do you know? (spidergram)

Hoarding    Brochure   Product placement

Neon lights/signs  Full-page spread =full-page advert

Commercial   Poster   Subliminal advertising

Commercial break  Slogan   Radio ad

Jingle    Spam

Flier (flyer)   Leaflet

Junk mail    Ambient advertising

1.2.  Definitions

 Listen to the definitions and say what kind of advertising this is:

Hoarding – a large board fixed high on a wall outside on which large advertisements are shown (syn. billboard)

Neon lights/signs – signs that use gas to produce a bright light in electric advertising

Commercial – an advertisement on television or radio

Commercial break – the time when advertisements are broadcast during a television or radio programme

Jingle – a short song used in advertisements

Flier (flyer) – a small sheet of paper advertising something

Brochure – a thin book giving information or advertising something

Full-page spread =full-page advert – covering all of one page in a newspaper or magazine

Poster – a large printed notice, picture, or photograph, used to advertise sth or as a decoration

Slogan – a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations etc.

Spam – email messages that a computer user has not asked for and does not want to read, for example from someone who is advertising something

Leaflet – a small book or piece of paper advertising sth. or giving information on a particular subject (hand/pass/give/send out a leaflet)

Junk mail – old or unwanted mail that have no use or value

Ambient advertising – the practice of putting ads in unusual places (everywhere) to make the product stick in people’s minds.

Product placement – it’s when companies pay for their product to be in a film, book, show etc.

Subliminal advertising – it’s when the ad is so subtle хитрий, ледь відчутний) that your conscious mind doesn’t know it has seen a word or a picture but you have a subconscious memory of it.

1.3. (Fill in )Let’s work in small groups. Your task is to complete the sentences using words from the spidergram. You have 2-3 min

1. A petition is being passed around my neighbourhood to prohibit …………hoardings being erected in the area.
2. I find it so irritating to pick up the Sunday newspaper and have so many …………fliers fall out all over the place.
3. I was listening to the radio in the car this morning and now I can’t get ridiculous …………(radio) jingle out of my head.
4. That film must be making a huge profit! Do you know what it must have cost them to have a ………… full-page spread in The Times?
5. Shelley always rents films because she can’t stand all the interruptions by …………TV commercials.
6. Why don’t you take these …………….. brochures home and discuss your holiday destination with your husband?
7. Just as we had given up hope of ever finding a hotel, we spotted a ………………neon sign saying ‘Rest-Inn close by.”
8. The little girl had made a ……………….. poster saying ‘freshly squeezed lemonade” and put it up on a lamp post.

Slide 2

- Let’s check. Look at the board and read sentences with your variants to see if you are right.

2.1. Listening and reading SB’s p. 110

Now you are going to hear an ad for Gibson’s Mall.

Slide 3

What kind of ad is it? What method was used in this ad? (radio ad)

Listening 1^st time

S’s Answers

Do you like this ad? Do you think it’s effective? Would you visit this supermarket?

Now open your books on p. 110 Ex. 1

• Read through the text and try to guess the answers.

(reading)

•  Now listen again and complete the sentences.

Listening 2^nd time

Let’s read  the completed text. Count your mistakes. How many mistakes do you have? (none)

3.1. Speaking

How important do you think advertising is to the success of a business?

(Advertising is incredibly important to the success of a business. In today’s competitive world the only way to sell your product is to make yourself visible to consumers. Advertising is a way to make yourself known to the buying public).

5.1.Presentation

Now when you are experts on advertising let’s present your ads.

Your H/T was to decide on a product or service to advertise and to prepare an ad for it. Now it’s time to present your adverts to the class.

Your task is to persuade us (our guests) to buy your product.

Our guests and you -  students, please, be attentive, try to evaluate the presentations with the help of the evaluating chart and say which product you are ready to buy thanks to advertising.

Slide 4

Evaluate the presentations with the help of the evaluating chart and say which product you are ready to buy thanks to advertising.

1-minimum                10 - maximum

Work in groups and share your opinions

Who wants to comment on the completed chart?

Which ad do you like the most and why?

 (We think that ….)

III. Conclusion

1. H/t at home please prepare dialogues discussing the presentations of your classmates, use evaluating charts to help you.

2. Feedback

1. Are you able to name some methods of advertising?
2. Let’s imagine that an English advertising company has asked you to create your own advert and you have the chance to earn a lot of money. Would you be able to do it?

3. Evaluation.

  Thank you for your work at the lesson. You were great! And at the very end of our lesson I would like to present my ad.