Topic: Mass Media
Objectives: to train in reading comprehension; to develop communicative skills, using active lexis on the topic, to gain pupils` experience to find necessary materials from various sources.
To motivate the pupils in expressing their own opinions and views on the topic,
To teach them to collect information and make the conclusions.
I. Beginning of the lesson
T: Good morning pupils! How are you? I hope you are fine!
T: To begin with, let’s have some practice. “Tell me about it”
P1: begins talking about a topic, and P2 picks up on one connect word from what has been said and says, “Tell me about (word)”. P1 then has to talk about this word until P3 interrupts and says, “Tell me about (word)”. Let the conversation go on for 1-2 minutes, encouraging the pupils to interrupt as much as possible.
P1: My name is Sasha and I’m from Kyiv.
P2: Tell me something about Kyiv.
P1: Kyiv is an ancient city with lots of historical monuments.
P3: Tell me something about monuments.
P1: There are many kinds of monuments. Have you seen our Lenin monument near the post office?
II. The main part of the lesson
T: So, the topic of our lesson is “Mass Media”
T: To begin with let’s clear up some questions.
Answer my questions?
P1: One of the most important functions of mass media is to inform. In all kinds of newspapers we can read about different news and events which take place in our country or abroad.
P2: They also can attract attention to the discussion of some acute problems of our country like littering, protection of animals, taking drugs, teenagers’ problems and others.
P3: They forms public opinion, for example when we read different interviews with famous politicians, scientists deputies or listen to talk-shows on TV.
P4: Mass Media educates. There are a lot of educational and popular science films, special- interest newspapers.
T: speak about print mass media.
T: Revise some vocabulary. Match the definitions:
1. editorial 2. feature article
3. column 4. classified ad
5. news item 6. comic strip 7. gossip column
(Keys: 1c; 2d; 3e; 4f; 5g; 6a; 7b)
T: What kinds of newspapers are there in Ukraine?
P1: There are different kinds of newspapers in our country such as: daily newspapers, weekly newspapers, national newspapers, local newspapers, special-interest newspapers and web-based newspapers.
T: What are the most common sections in daily newspapers?
P2: Daily newspapers publish world, national and local news. They also publish advice, a sport section, and critic reviews of movies, play, weather news and forecasts, a humor section, comic strips and other entertainments, such as crosswords, Sudoku and horoscopes, advertisements.
T: What are the main sizes of the newspapers?
P3: There are two main sizes of newspapers – standard and tabloids.
T: As we have already mentioned magazines are also print mass media.
There are political, literary, scientific, popular-science, sports, women and magazines for children in Ukraine.
We can’t discuss all kinds of magazines which are published in Ukraine but we can present you some magazines for teenagers.
(“The Young Lady”)
P4: My favorite magazine for teenagers is “The Young Lady”. It is published once a month. There are 58 pages in this magazine. There are such sections as “Letter box”, where we can read the teenagers’ letters about their life, “Music”, “The portrait of the Star” here one can read about famous pop-stars. There is a popular section “Interview”, Alexander Rybak is interviewed in this issue. Other sections are “Books”, “Fashion ideas”, “Hot topic”, “Discussion”, “Ask a psychologist”, “Love Stories”, “Beauty”, “Health”, “Tests”, “Recipes”, and traditionally every issue has “Crosswords”, “Horoscopes” and a lot of advertisements. I’m sure every girl will find a section up to her taste. Subscribe to this magazine and you will find the answers to all your questions and even more you’ll find a true friend which can support you in all situations!
T: What does television mean for you?
Is it possible to live without television?
What functions does it perform?
What are the most popular channels?
What is your favorite channel?
What is your favorite programme?
Practice some vocabulary
To mould public opinion— формувати громадську думку
To resist – опиратися, чинити опір комусь, чомусь
Panel -- група знавців, що зібралися для обговорення громадського важливого питання
To make a profit on smth. — одержувати прибуток від чогось
To convince smb. of smth. (that...)—переконати когось в тому, що…
Artistic taste— художній смак
American Radio and Television
Mass media play an important part in the life of the society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. “After all,” say American media men, -- “news is not what happens – it is what you see or read about in mass media.” In other words, mass media mould public opinion.
Millions of Americans in their spare time watch TV and read newspapers. The daily papers dominates family life at breakfast, TV dominates the life of the family most of the time. The TV set is not just a piece of furniture. It is “one of the family”. It is also a habit forming drug impossible to resist. The radio is turned on most of the time, creating a permanent background noise. It does not interfere with your activities. You can listen to the radio while doing some work about the house, reading a book or driving a car.
On the radio one can hear music, plays, news and various commentary and discussions called forums. At a forum several authorities exchange views on social, economic and politic problems, as well as on books of common interest. A number of sides are represented so that the listeners can hear various opinions. A particular feature of the American radio is soap opera. It is a sentimental serial drama dealing with domestic problems and meant for housewives. Soap opera is usually broadcast every day. Most people find soap opera boring.
There is a lot of advertising on American TV and radio. Some of the TV and radio stations are owned by big corporations or individuals. The owners can advertise whatever they choose. To advertise their goods commercials firms buy TV and radio time. So most of radio and TV time is taken up by advertisements. The firms also sponsor shows and programmes that make people buy their goods. For instance, to attend a show or to take part in a quiz programme you may have to send to the studio the required number of empty cartons, boxes or wrappings (depending on what product the sponsoring firm is selling). People are attracted by such programmes not only because they provide entertainment. A valuable prize is usually promised for the correct answer to the main question, such as a video or radio cassette recorder or a stereo music centre. Americans are very optimistic. Their optimism makes them believe in luck and buy things which they may not need at all. The sponsoring firm makes a great profit on such programmes. The more people attend the show, the greater is the profit of the firm.
Advertising promotes business and benefits businessmen but often annoy the general public. The play you are watching on TV may be interrupted several times by an appeal to use a new perfume or detergent, or drink a certain kind of beer. Though Americans are used to everything being advertised, watching such programmes gives one a headache instead of providing relaxation. Sometimes the patience of the viewer snaps and turns off the TV set without ever learning who murdered the innocent old lady, hijacked the plane, forged the cheques, poisoned the wife of the millionaire, kidnapped his daughter or committed some other crime.
But it is hardly fair to say that American mass media do not try to raise the cultural level of the people or to develop their artistic taste and with great professional skill. Radio and television bring into millions of homes not only entertainment and news but also cultural and educational programmes. Radio stations broadcast about ten thousand hours of musical programmes weekly. Many programmes are made up almost entirely of classical music.
There is a lot of education both on the radio and on television. For instance, you can take a TV course in history, political economy, management, and banking and in many other subjects or learn a foreign language by radio. Educational TV films and programmes are shown in schools and colleges as a part of the curriculum.
The opinion that all commercial programmes are of little artistic value can also be disputed.
Answer the questions
Your home task is: be ready to speak about American television and radio.