м. Миколаїв
Автор: Скорнякова М. Є.,
вчитель англійської мови,
вчитель вищої категорії,
вчитель-методист
Конспект заняття на тему «Вибір однієї правильної відповіді. Як зрозуміти незнайому лексику з контексту»
The Subject: Who is B J CUNNINGHAM
The Objectives:
-to develop reading skills (vocabulary in context, recognizing referents, skimming)
-to prepare students for outer testing (multiple choice)
-to develop the skills of unprepared monologue speech
-to teach to write a summary
Procedure
I INTRODUCTION(the subject and the objectives of the lesson)
II PRE-READING TASK
1. Work in pairs. Which of the following do you think is the riskiest? Why?
playing Russian roulette hang-gliding
aking cocaine smoking tobacco
riding a motorbike at 200 kph crossing the road with your eyes closed
2. Read the quotations about smoking. What view of smoking does each quotation express? Which one do you agree with? Why?
a 'Out of a thousand snookers of 20 cigarettes a day, one will be murdered, six will be killed on the roads, and about three hundred and thirty will die prematurely because of their smoking.'
b 'If you decide to give up smoking and drinking, you don't actually live longer; it just seems longer.'
c 'Teenagers begin to smoke because they think it's cool and because they think they look grown-up. The cigarette is a symbol of defiance and an attack on authority.'
d 'I have every sympathy with the American who was so horrified by what he had read about the effects of smoking that he gave up reading.'
e 'The world spends $150 billion a year on smoking- related illnesses.'
3. Have attitudes to smoking changed in your country over the past few years? How? Do as many people smoke?
4. You are going to read an interview with a man called B J Cunningham. Look at the pictures and read these facts about him.
He's a chain smoker.
He wears black leather cowboy clothes.
He rides a Harley-Davidson motorbike.
He has a weak chest.
He returned to his true love after six months.
He has started his own tobacco company.
His company is not very successful.
He smoked fifteen cigarettes during the interview.
- How old do you think he is?
- What can you say about his way of life? What kind of a man do you think he is?
- What nationality do you think he is?
- Would you like to meet him?
III READING
1. Read the text and do the test.
“HERE! HAVE ONE OF MINE!”
“DEATH CIGARETTES? YOU MUST BE JOKING!”
David Andrews meets B J Cunningham,
a dedicated smoker who loyally puffs
his own cigarettes called Death.
OK. So here are the facts. There's an Englishman called B J Cunningham who has been smoking since he was eleven. He's a chain smoker who's in love with smoking. He smokes between two and 5 three packets a day, and already, at the age of 30, has a weak chest. He was in hospital for six days when his lungs collapsed. “It was at that point that I did actually give up cigarettes for six months.' But then he returned to his true love. He wears black leather cowboy clothes and has a fondness for classic Harley-Davidson motorbikes, which he has been riding for the past fifteen years. “I've hadabout ten of them,” he says coolly.
So far, not a very remarkable life. But then, B J Cunningham (no one actually knows what B J stands for) had an idea one night in a bar in LA. “Let's market a cigarette called Death,”he said to a business partner. “Why?” said the partner. “It's obvious,” he explains to me. “When you take a packet of cigarettes out of your top pocket and put it on the bar in front of you, you're making a statement about yourself, exactly as you do with the clothes you wear, the music you like, and the newspaper you read. You're saying, "These cigarettes are a part of me."
“So, if you take out a packet of Benson and Hedges, you're saving, "I'm classy — gold packet — part of high society." If you take out a packet of Marlboro, you're saying, "I'm an outdoor type, I like wearing a cowboy hat and riding horses…”
“Now, if you produce a packet of Death cigarettes,” he continues, producing a packet of Death cigarettes to illustrate his point, what you're saying is ...”
He looks at me to make sure that I'm going to write down what you're saying about yourself if you smoke Death cigarettes. But do I need to? We all know what Death cigarettes are about. B J Cunningham has been telling us about them since he started his Enlightened Tobacco Company (ETC) in 1991.
Everyone has now got the joke, thank you very much. We've seen the black packets with their death's head on the front and the white packets which are called Death Lights; and we've heard about the coffin-shaped vending machines in pubs and clubs.
However, for anyone who has managed to avoid B J's publicity here goes. Death cigarettes are for the smoker who wants to say, “Yes, I'm killing myself, but at least I know it, and I smoke a brand which doesn't try to hide the fact. “Death cigarettas,” concludes B J, “say, “Don't you dare tell me to stop!”
B J Cunningham, now on his ninth cigarette of the interview, says he wants to expose the hypocrisy behind the tobacco industry. Governments can't ban smoking because they receive huge amounts of money in tax. Tobacco companies try to improve their image by sponsoring sports events such as motor racing, rugby, football, cricket, and tennis, at vast expense. “What everybody wants to forget is that smoking kills. That's why I'm here, to remind people that smoking and death are linked.”
The ETC hoped to win a good share of the UK market. “Cigarettes in Britain are a £12 billion industry in which four companies control 95% of the market. The question is: How do we get a share?” He knows the question but he can't afford the answer. The ETC can't afford to advertise like the big companies. It has been losing about £1million a year.
Personally, I have a very different opinion as to why so few people choose to smoke a brand of cigarette called Death. B J Cunningham has misunderstood human psychology. Of course smokers know that their habit is probably going to kill them, but they prefer not to think about it. The only people who are going to smoke his cigarettes are people like himself. When I offered one to a friend recently, his reaction was, “You must be joking.” And this is what Death cigarettes are all about. It's a joke that was funny, but isn't funny any more.
But B J is still obsessed by fags. “Do you know the main reason I love my job?” he says. “It's because it gives me a chance to attack the anti-smoking killjoys! Those puritans who try to control our lives. I've met many people who don't smoke, but who tell me that if smoking were made illegal, theywould fight it. You just can't have laws which control every aspect of the way people live.”
I finally started to warm to this character B J Cunningham. It was the end of the interview, and the number of fag ends in the ashtray had increased to fifteen. Perhaps he had something important to say after all. Not just, “Hey, everybody! Look at me! I'm weird, and I'm killing myself!”
COMPREHENSION CHECK
1) Complete the sentences with the best ending, a, b, or c.
1. B J Cunningham smokes two or three packets of cigarettes a day ...
a even though he has a weak chest.
b because he has to for his job.
c to prove that smoking is safe.
2. He wears cowboy clothes and rides a Harley-Davidson motorbike because ...
a he plays in a rock 'n' roll band,
b he likes everything that comes from the States,
c it is part of the image he wants to create for himself.
3. B J Cunningham says that smokers choose a certain brand of cigarettes ...
abecause it shows the kind of person they are.
b to go with the clothes they are wearing.
c because they want to be sporty or part of high society.
4. We get the impression that the interviewer ...
a likes and admires B J Cunningham.
b is bored and irritated by B J Cunningham.
c is very angry with B J Cunningham.
5. B J Cunningham says Death cigarettes are forpeople ...
a who want to be honest and aggressive.
b who want to prove that smoking cigarettes doesn't kill.
c who want to expose the hypocrisy of governments and the tobacco industry.
6. B J Cunningham says that his job ...
a is to get sponsorship for sports events.
b is to sell as many cigarettes as he can.
c is to be honest about the dangers of smoking.
7. The interviewer thinks that the ETC hasn't been successful because ...
a he big tobacco companies spend £12 billion on advertising.
b everybody thinks that Death cigarettes are just a joke.
c smokers don't want to be reminded that smoking kills.
8. B J Cunningham ...
a wants to defend people's right to smoke.
b wants to control the lives of smokers.
c thinks that smoking will one day be made illegal.
9. The interviewer warms to B J Cunningham at the end of the interview ...
awhen B J Cunningham gives his main reason for selling Death cigarettes.
b because he realizes that he is just a weird eccentric.
c when he finally puts out his last cigarette.
2) Self-check. Calculate your mark. Read the sentences from the text to ground your choice.
KEY: 1a 2c 3a 4b 5a 6c 7c 8a 9a
THE MARK: 1 mistake – 11 2 – 9 3 – 8 4 – 7 5 – 5 6 – 4 7 – 3
8 – 1
3) Now read the text more attentively and do the following tasks.
IV VOCABULARY WORK
A |
B |
1 a chest |
a box for a dead body to be buried in |
2 remarkable |
very great in size or amount |
3 a coffin |
a slot machine for selling things |
4 a shape |
financial burden |
5 a vending machine |
to bring light, to unmask |
6 a publicity |
pretending to be what one is not |
7 to expose |
the upper front part of the body |
8 a hypocrisy |
to have an unreasonable idea that one can’t put out of the mind |
9 a tax |
uncommon, extraordinary |
10 vast |
strange |
11 an expense |
something having a particular form |
12 a share |
a portion belonging to smb |
13 be obsessed by |
advertising |
14 weird |
a charge of money imposed by authority upon persons for public purposes |
V DISCUSSING THE TEXT
What is the name of the person the article is devoted to?
What nationality is he? Where was he born? Has he ever been to the USA?
How old was he when the journalist interviewed him?
Is he a wealthy person?
What is his hobby?
What image does he want to create for himself?
Does he smoke a lot?
How is his attitude to smoking described in the article?
Does he think a brand of cigarettes a person smoke characterize a smoker?
What business does he own?
Is he the only owner of the company?
How does the idea to market Deathcigarettes occur to him?
What kind of people is the brand for?
Where are Deathcigarettes sold?
Does he think there is much hypocrisy behind the tobacco industry?
Describe the UK tobacco market?
Did the ETC manage to win a good share of tobacco market?
Why do so few people smoke Deathcigarettes?
Why does he love his job?
What is the journalist’s attitude to B J Cunningham? Does he fell irritated? Bored?
Why did he start to warm to B J Cunningham?
How can you characterize B J Cunningham?
SOURCES:
1. Тарасова О. Б. DevelopYourReading Skills. Get ready for your test. –
K.: Києво-Могилянськийколегіум, 2009.
2. ТарасоваО. Б. Build Your Vocabulary. Getreadyfor your test. –
K.: Києво-Могилянськийколегіум, 2009.
3. Liz & John Soars (2005). New Headway Intermediate. Oxford University Press.