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Урок "Tastes Differ or the Question of Image"

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Theme: Tastes Differ.

Objectives: practical: to develop pupils’ speaking and reading skills; to practice                              using stative verbs                                           

  educative: to develop pupils’ readiness for taking part in the process                              of English communication;

  developing: to incorporate pair work; to teach pupils to express                              their opinions; to develop a creative way of thinking and the ability to                             think logically;

  cultural: to teach children to respect the interests of other people.

Materials: Text “How to Sell Food: the Question of Image”(HO1),  Comprehension check (HO2); Grammar focus(HO3); Cards for pair work (HO4)



Greeting. Motivation


Look at the blackboard. What kind of pictures can you see? You’re right. They are advertisements.

  • Do you like the advertisements?
  • Where can you see them?
  • Have you ever seen the advertisements of food?
  • What do they usually appeal to?
  • How can you characterize them?

Today we’ll speak about our tastes and our senses. We’ll learn why we choose this or that food. By the end of the lesson you should be able to express what you feel using stative verbs.


Game “Cooperative Poem”.

T: The title of the poem is ‘Family Dinner’. Think of a noun phrase describing an association the topic has for it. Write your suggestion on the board.


  1. Pre –reading

What is your favourite advertisement of food?

  What is more important for you: taste, colour, vitamins or other ingredients?


  1. While-reading  (HO1)


Read and guess the meaning.


image  appetizing   ripe   pour   sound effect

sizzle  percolate  associate  tap  jar  claim



 Advertising is about creating images, and this is especially true when advertising food and drink. What the food looks like is more important than what it tastes like.

To sell food successfully, it must look appetizing. Milk must look cold, bread must look freshly-baked, fruit must look ripe and juicy. Television advertising of food often uses movement. Apparently, food looks especially appetizing if it moves. Chocolate sauce looks more delicious when you see it being poured over ice cream than if it is in a jug.

Sound effects - but not background music - also help to sell food: sausages sizzling in a frying pan are mouth-watering. A TV advertisement for a brand of coffee had the sound of coffee percolating in the background. The advertisement was so successful that it lasted five years.

The colour of food and the colour of packaging is also very important. If the colour of the food looks wrong, people won't eat it because they associate food with certain colours. Nobody would seriously eat blue bread or drink blue beer. Other unpopular food colours are purple, grey and in some cases, white.

 How people expect something to taste often influences how it actually does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water and asked: 'What does it taste like?' The answer was: 'It tastes nice.' Then the researchers told the other group that the mineral water was tap water. This second group said the water tasted a bit strange and not very nice. The word 'tap' created an unpleasant image of chlorine.

It is the same with packaging. A food manufacturer was trying to decide whether to sell his product in a glass jar or a can. He gave a group of people the same product in both a glass jar and a can, and asked them to taste it. They all claimed that the product in the glass jar tasted better.

So it seems to be true, image is everything.





  1. Post-reading (HO2)

Choose the right answer.

1 It helps to advertise food if you have

  1. background music.
  2. sound effects of food.
  3. percolating coffee in the background.

2 In an experiment, the people who said their water didn't taste nice were tasting

  1. mineral water.
  2. tap water.
  3. chlorinated water.

3 The people in the glass jar and can experiment were tasting

  1. the same product.
  2. different products.





1) Study the Grammar Focus

GRAMMAR FOCUS: Stative verbs

Adjectives can be used after certain stative verbs e.g. sound, look, feel, taste, smell, seem. These verbs can also be combined with like to compare things.

Verb + adjective

He sounds nice.

It tastes disgusting.

It feels good.

She seems tired.

Verb + like

This music sounds like Mozart.

This man looks like you.

This room feels like home.

This meat tastes like chicken.

It smells like fish.

It seems like a year since I saw you.

Question    Answer

What does it look like?  It looks like meat.

How does it smell?  It smells fishy.


2) In pairs, ask and answer the questions. (HO4)

A: Why do people often like wearing old clothes at the weekend?

B: Because they feel comfortable.

  1. Why do people often like wearing old clothes at the weekend?
  2. How does a lemon taste?
  3. How do you look when you come back from a summer holiday?
  4. How does 'onion ice cream' sound to you?
  1. How does fresh coffee smell?

3) In pairs, find out if your partner has eaten any of the following:

octopus   raw fish   caviare   sheep's eyes  

paella   tongue   seaweed   snake   

horse meat   brains   avocado pear

A: Have you ever eaten octopus?

B: Yes, I have./No, I haven't.

A: What's it like?/What does it taste like?

B: It's nice./It tastes nice./It tastes like fish.

VII. Summing-up. Reflection.

T: Now you can express your senses using stative verbs.

Do you think all the people have the same image of the good food? Why?

Can you say what healthy food is like?

VII. Evaluation

T: It’s high time to finish the lesson. Thank you very much for your work.

 Who was the most active at the lesson?

 Who worked well?

 Who needs to be more active next time?


VIII. Homework

T: Your hometask is to complete the conversations using the correct verb and adjective together.