Business and economics: GLOBAL ONLINE SHOPPING WEBSITES

              Business and economics: GLOBAL ONLINE SHOPPING WEBSITES

Мета:

• активізувати лексичний матеріал з теми “Business”

• розвивати навички читання з метою загального розуміння тексту

• удосконалювати вміння і навички усного мовлення.

• розвивати мовну здогадку та мовленнєву реакцію, навички критичного мислення та увагу 

• розвивати навички самостійної роботи з матеріалом та роботи в парах   

• виховувати в учнів вміння творчо та логічно мислити

• підтримувати інтерес до вивчення англійської мови

                                                              Хід уроку

І.   Підготовка до сприйняття іншомовного мовлення

1. Привітання. Повідомлення теми й мети уроку.

Т: The topic of our today’s lesson is “Business and economics”. We’re going to focus on two online shopping websites and learn about how they were founded, what has made them successful and how they meet the needs of the consumer.

2. Уведення в іншомовну атмосферу.

Т: Work with a partner and discuss the questions.

1. How do you access the Internet? (e.g. laptop, tablet, etc.);

    How long are you allowed to spend on the Internet each week?;

    What sort of things do you look at online?; (they provide what the consumer wants without having to go to shops to buy the same product, their names are well-known so customers trust them, they sometimes offer products at cheaper prices than in the shops, it is convenient to shop from home, they target a particular market and supply the demands of the right kind of customer or age group, etc.)

    Do you have any favourite websites?; (Google = search engine; eBay = auction and e-commerce site; Facebook = social media site; Yahoo = web portal (email, news, etc.) and search engine; Twitter = social media site; TripAdvisor = travel website for reviews on hotels, restaurants, etc.)

    Do you visit websites to download music, buy things, research school work, etc?

2. Look at the infographic. Have you heard of any of these websites? What do you think they do or what products do you think they sell?

2  Have you ever visited any of these websites? Why/Why not?

II. Основна частина уроку

1. Reading

Read the text. Why do you think consumers are attracted to these websites?

Vocabulary focus

attract [v]:to produce or cause an interest in something

browse [v]:to look for information on the Internet

co-found [v]:to start a company, organisation, etc. with someone else

competition [n]:the activities of companies trying to be more successful than others

consumer [n]:someone who buys and uses products and services

demand [n]:how much a person wants a product or service

dominate [v]:to control something or someone because of more power or influence

expand [v]:to increase in size and business

extraordinary [adj]:very unusual and surprising

incentive [n]:something that makes you want to do something more because of some benefits

item [n]:an individual thing or one of several things

loyalty scheme [n]:a plan that gives customers benefits such as price reductions

range [n]:a group of products of the same general type that a shop sells

ranking [n]:shows how good someone or something is compared to others

retailer [n]:a person or company that sells goods to the consumer

go from strength to strength [phr]:get stronger

target [v]:to try to persuade or influence a particular group of people

value [n]:the amount that something is worth

worth [adj]:how much something is in terms of money

                                             GLOBAL ONLINE SHOPPING WEBSITES

                                 COPLEY PARK SCHOOL BUSINESS STUDIES PROJECT

PROJECT 1: ASOS.com

   ASOS is a London-based online fashion retailer that is the 19^th largest Internet company in the world. It was co-founded by Nick Robertson in 2000. It sells over 850 brands of clothes and accessories, and targets the young adult consumer. ASOS allows you to browse the clothes on the Internet from your home without needing to go to a department store. The company started out as ‘As seen on screen’, providing customers with fashionable items similar to those that were worn by celebrities on TV. Over the last 15 years it’s grown into a global e-commerce site with separate websites for the UK, the USA, Australia, France, Germany, Spain, Italy, Russia and China. It now employs 7,500 people worldwide, attracts around 89.8 million visitors a month and has a market capital of $4.8 billion. In the UK, ASOS has more than 60% of the market share: more than half of British customers use the website to look for fashion items on the Internet. ASOS’ success hasn’t shown signs of decreasing yet.

PROJECT 2: Amazon.com

   Amazon was created by Jeff Bezos in 1994 in the USA and has become the world’s largest Internet company. It started as an online bookshop, expanded to sell CDs and DVDs, and today sells everything from electronic goods to jewellery. If you prefer shopping from home, Amazon is the number-one global online retailer. One reason for Amazon’s extraordinary success is its wide range of products. Customers can find almost anything and if you join the Amazon Prime loyalty scheme, you can also receive free postage. This is a big incentive for consumers. As

well as its American website, Amazon also has retail sites for 14 other countries and employs 154,100 people worldwide. 188 million customers visit Amazon websites each month and the company is worth $175.22 billion. Currently, Amazon holds its biggest share of the global market in Germany (72%), India (71%) and the USA (69%). These show that Amazon either dominates online shopping in these countries or there isn’t much competition. Amazon creator, Jeff Bezos, has always said that what’s good for the customer is good for the business, and because the company continually meets consumer demands it keeps going from strength to strength.

2. Match the words in the box with the definitions (1–6).

              accessories • e-commerce • electronic goods • market capital • market share • online retailer

1  items like hats, scarves and belts                     …………

2  a shop that sells on the Internet                        …………

3  the value of a company                                     …………

4  items like tablets, smartphones and satnavs     …………

5  buying and selling products on the Internet     …………

6  the percentage of total sales a company has     …………

The key:  1 accessories  2 online retailer  3 market capital  4 electronic goods  5 e-commerce  6 market share

3. Write what these numbers in the text refer to.

1  $4.8 billion …………………………………………………………………………

2  19^th …………………………………………………………………………

3  72% …………………………………………………………………………

4  188 million …………………………………………………………………………

5  7,500 …………………………………………………………………………

6  1994…………………………………………………………………………

The key: 

1  the total value of ASOS / the market capital of ASOS

2  ASOS’s ranking in the world’s largest Internet companies

3 Amazon’s market share in Germany

4  the number of people that visit Amazon websites each month

5  the number of people employed at ASOS worldwide

6 the year Amazon was created

4. Write some information about these countries.

1  India  …………………………………………………………………………

2  Germany ……………………………………………………………………..

3  Russia  ……………………………………………………………………….

4  the UK ……………………………………………………………………….

1  Amazon holds 71% of the market share in India.

2  Amazon holds its biggest share of the global market in Germany (72%).

3  ASOS has a retail website for Russia.

4  ASOS is a company based in the UK./ASOS holds more than 60% of the market share in the UK.

5. Discuss the questions in pairs.

1  Does your family prefer shopping online or visiting real shops? What kinds of things do you buy on the Internet?

2  Why do you think more and more people are shopping online nowadays?

3  Are the online retailers in the text available in your country? If not, are there websites offering the same kind of services?  

DID YOU KNOW?

   Amazon is the most popular e-commerce website in the world, but some of the other most popular sites are:

■  Facebook is the largest social media network.

■  Google is the most popular search engine that is used globally.

■  YouTube is the world’s most popular site for video sharing.

■  Blogspot is number one in the world for blogging.

■  Wikipedia is the most popular online encyclopaedia.

   In 1991, the world’s very first website was created by Tim Berners-Lee, the inventor of the World Wide Web. It was a website for a scientific research centre called CERN (the European Organisation for Nuclear Research) in Geneva, Switzerland, where he was working at the time.

6.  PROJECT

1  Work in groups. Choose one of these websites or a popular website in your country.

                       Expedia • Huffington Post • Instagram • Pinterest • Skype

2  Find out the following information about the website you chose:

■  who created it

■  what it offers

■  which countries/languages it is available in

■  how many visitors it receives per month

■  what the market capital and the market share of the company is

III. ЗАКЛЮЧНА ЧАСТИНА УРОКУ

1. Підведення підсумків уроку.

T. Did you like our lesson? Have you learnt anything new or inte­resting at this lesson? What did you like most of all? What didn’t you like?

2. Домашнє завдання.

Prepare a presentation of your website for the class.

3. Закінчення уроку.

T: Thank you very much for the lesson.