Матеріал до уроку домашнього читання.

 

Read the following text carefully and do the tasks that follow it.

In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to pay for medical school. A family friend suggested that Fred open a sandwich shop – and then the friend invested $1,000 to help get it started. Within a month, they opened their first sandwich shop. From that humble start grew the Subway franchise chain with approximately 45,000 stores in more than 100 countries.

For more than 10 years, Subway advertisements featured Jared Fogle, a college student who was overweight but lost 245 pounds (about 111 kg) by only eating Subway’s low-fat sandwiches. Jared says it was a fluke that he ended up in Subway’s ads. Fogle first came to media attention in April 1999, via an article written by a former dorm mate about Fogle's weight loss and published in Indiana Daily Student. According to the article, Fogle had become obese through lack of exercise and eating junk food. Switching to eating at Subway, he changed his eating habits there to include healthier choices and smaller portions free of fattening condiments such as mayonnaise, which was followed by his significant weight loss. Jared already knew he liked Subway sandwiches, but the “7 under 6” promotion inspired him to incorporate them into his diet. As soon as Jared’s ads began to run, word of his inspiring story spread and consumer awareness of Subway and its healthy fare increased.

Subway’s strategy at that time focused on its line of seven different sandwiches with under six grams of fat. The goal was to set Subway food apart from other fast food, position it to appeal to health-conscious eaters, and spark new sales growth. Rapidly, sales grew more than 18 percent that year. The ads also attracted attention from potential franchises which saw in Subway a profitable small business opportunity. Subway tried to balance its menu and promotion to appeal to three segments: customers interested in low fat, those most concerned about taste, as well as those seeking a good value.

I – Reading comprehension

A. Match the parts of the sentences. Write the letters a), b), c) ... in the boxes.

 

1. Fred DeLuca opened a sandwich shop         a) because it offers healthy and tasty food at a low price.

 

2. After a modest start, Subway grew           b) after losing weight by only eating their sandwiches.

 

3. Jared Fogle was used in Subway’s ads          c) different and better fast food.

 

4. Fogle’s story             d) to become a worldwide franchise.

 

5. Subway’s strategy was to offer          e) helped Subway to attract attention from customers.

 

6. Subway is such a lucrative business          f) in order to have money for college.

 

 

B. Explain what the “7 under 6” promotion is.

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C. Complete the following sentences according to the text.

 

1. The 1^st Subway sandwich shop opened . . .

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2. DeLuca only managed to start his business with …  

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3. Jared Fogle had struggled with weight problems because he …

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4. By changing his eating habits at Subway, Fogle was able to …

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D. Match the underlined words from the text with their equivalent meaning.  Write the letters a), b), c) ... in the boxes.

 

1. figure out     a) fat, obese

 

2. humble    b) food

 

3. advertisements   c) understand or solve something

 

4. overweight    d) without

 

5. fluke     e) interest or attract someone

 

6. free of    f) announcements in a public medium promoting a product, service …

 

7. fare     g) a surprising piece of luck 

 

8. appeal    h) not special or very important

II – Vocabulary

A. ADVERTISING: Use the words from the box to complete the text meaningfully.

 

“Advertising is _______________________¹ and expected. Young people don’t see anything wrong in a _______________________² being advertised. They don’t see any reason to be _______________________³ and if it’s on TV or somewhere else, then it must be good. They are easily _______________________⁴ by the charm and _______________________⁵ presentation of advertising. They look for an instant and easy _______________________⁶. If it’s not there, they don’t take any notice. And they literally and naively _______________________⁷ celebrities in ads really use the products they are _______________________⁸,” says Stuart Armon, managing director of a company that conducts research into the media habits of the youth in the UK.

 

 

 

 

 

 

B. ADVERTISING STRATEGIES AND FEATURES: Match the headings to the corresponding explanation. Write the letters a), b), c) ... in the boxes.

1. Star power & testimonials  a) exaggerations to create emphasis or effect

 

2. Colour & visual effects  b) statistics used to enhance the product's credibility 

 

3. Facts & figures   c) using ads that make you laugh to catch your attention

 

4. Slogan    d) inventing new words to have a novelty impact  

 

5. Hyperboles    e) using figures of speech to replace more offensive terms 

 

6. Adjectives/adverbs   f) a short and striking or memorable phrase 

 

7. Neologism     g) famous people advertise a product

 

8. Word puns    h) using comparatives/superlatives to set a product apart

 

9. Euphemism    i) playing with words to make a phrase more memorable

 

10. Humour    j) lots of illustrations, pictures… are used to break up the text

C. CONSUMER RIGHTS: Complete the name of each consumer right with the words below.

 

1. Right to _____________________ – this right guarantees survival, adequate food, clothing, shelter, health care, education and sanitation.

2. Right to _____________________ - the consumer should be protected against the marketing of goods or the provision of services that are dangerous to health and life.

3. Right to _____________________ - the consumer should be protected against dishonest or misleading advertising or labeling and has the right to be given the facts needed to make an informed choice.
4. Right to _____________________ - the consumer has the right to select from among various products at competitive prices with an assurance of satisfactory quality.

5. Right to _____________________ - the right to express consumer interests in the making and execution of government policies.

6. Right to _____________________ - the right to be compensated for misrepresentation, shoddy goods or unsatisfactory services.

7. Right to _____________________ – the right to acquire knowledge and skills necessary to be an informed customer, while being aware of basic consumer rights and responsibilities.

8. Right _____________________ - the right to live and work in a place which is neither threatening nor dangerous and which permits a life of dignity and well-being.

 

III – Grammar

A. Complete the gaps with the comparative or superlative of the adjectives supplied.

 

1. Susan is ________________________________ (helpful) employee in the sandwich shop.

 

2. Jared Fogle was much ________________________________ (heavy) than he thought.

 

3. This is by far ________________________________ (good) sandwich I have ever had.

 

4. Eating too much fast food is one of ________________________________ (big) mistakes you can make.

 

5. His restaurant has grown ________________________________ (fast) than any other I know.

 

B. Change the words in brackets into nouns by adding a suffix. Make any necessary change.

 

1. There is no ____________________________ (differ) in price between these two sandwiches.

 

2. Have you made any ____________________________ (decide) on where to have lunch yet?

 

3. ____________________________ (happy) isn’t just about having many possessions.

 

4. He thinks he eats healthily, but in ____________________________ (real) he eats way too much fast food.

 

C. Put the verbs in brackets either in the infinitive or –ing form.

 

1. She was thinking about _____________________________________ (apply) for a job at Subway’s.

 

2. I really want _____________________________________ (change) my eating habits.

 

3. Linda has promised me _____________________________________ (stop) eating so much junk food.

 

4. I can’t stand _____________________________________ (watch) so many commercials.

 

5. There’s no point _____________________________________ (complain) about the food here.

 

 

 

 

D. Circle the correct option to complete the sentences.

 

Paul doesn’t go to Burger King anymore (1) avoid eating fast food. a) in order to  b) because  c) unless

 

(2) she works really hard, she didn’t get the promotion at Subway’s. a) after  b) as c) although

 

I will meet you at the restaurant at seven (3) I have to work late. a) before  b) when  c) unless

 

Linda got fired (4) she was compulsively shopping online all day.  a) since  b) although c) in order to

 

I bought this smart phone (5) it was released.   a) unless  b) as soon as  c) due to the fact that

IV – WRITING

Do either A. or B. in about 100 words. A. Are you a healthy eater? Explain.

     B. Do you consider yourself a compulsive buyer? Why/why not?

 

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Key

I.

A. 1f) 2d)  3b) 4e) 5c) 6a)

B. It means that there are seven different sandwiches with under/less than six grams of fat each.

C.

1. The 1^st Subway sandwich shop opened in the summer of 1965 / in 1965.

2. DeLuca only managed to start his business with the help/money of a friend.

3. Jared Fogle had struggled with weight problems because he ate a lot of junk food and didn’t exercise.

4. By changing his eating habits at Subway, Fogle was able to lose (a lot of) weight / become (much) thinner.

D. 1c) 2h) 3f) 4a) 5g) 6d) 7b) 8e)

II.

A.

“Advertising is accepted¹ and expected. Young people don’t see anything wrong in a product² being advertised. They don’t see any reason to be suspicious³ and if it’s on TV or somewhere else, then it must be good. They are easily affected⁴ by the charm and appealing⁵ presentation of advertising. They look for an instant and easy message⁶. If it’s not there, they don’t take any notice. And they literally and naively believe⁷ celebrities in ads really use the products they are advertising⁸,” says Stuart Armon, managing director of a company that conducts research into the media habits of the youth in the UK.

B. 1g) 2j) 3b) 4f) 5a) 6h) 7d) 8i) 9e) 10c)

C.  1. basic needs  2. safety 3. information  4. choose

 5. representation 6. redress 7. consumer education 8. a healthy environment

III.

A.

1. Susan is the most helpful employee in the sandwich shop.

2. Jared Fogle was much heavier than he thought.

3. This is by far the best sandwich I have ever had.

4. Eating too much fast food is one of the biggest mistakes you can make.

5. His restaurant has grown faster than any other I know.

B.

1. There is no difference in price between these two sandwiches.

2. Have you made any decision on where to have lunch yet?

3. Happiness isn’t just about having many possessions.

4. He thinks he eats healthily, but in reality he eats way too much fast food.

C.

1. She was thinking about applying for a job at Subway’s.

2. I really want to change my eating habits.

3. Linda has promised me to stop eating so much junk food.

4. I can’t stand watching so many commercials.

5. There’s no point complaining about the food here.

D.

(1) a) in order to  (2) c) although  (3) c) unless (4) a) since (5) b) as soon as