The topic of presentation "Advertising is an art". Students improve their vocabulary and communicative skills. By the end of the lesson they will be able to use related language.
Advertising effects people.‘Advertising is the art of convincing people to spend money they don’t have for something they don’t need.’
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Give more definitions of ″Advertising″Ad. Advert. Advertisement. Advertising. Commercial
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What do you think they are for?
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Match the definitions.{5 C22544 A-7 EE6-4342-B048-85 BDC9 FD1 C3 A}Billboardsa secret or hidden adverts. Celebrity endorsement when direct information about something appears in the Internet. Covert advertsa famous person endorses a product or service, they say in an advertisement that they use and like it. Magazine/ newspaper adsthe activity or business of advertising things on television, in newspapers etc. Radio/TV commercialsads in a large thin book with a paper cover that contains news stories, articles. Website adsa large sign used for advertising Advertisingthe time when advertisements are broadcast during a television or radio programs
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Writing corner: Word pairs: Repeated words- More and more- Bit by bit- Face to face Opposites - Sooner or later- Now and then Synonyms - Pick and choose- Sick and tired - Far and wide Others - By and large - once and for all
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Use sentence starters to express your opinions about advertising: I am convinced that…I think/don’t think…The adverts I like most are…The ones that annoy me most are… As for me, the best adverts are those…What’s your opinion on… I can’t stand ads that are…Whenever I buy something, I always… To sum up…
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WORK IN GROUPS: Let’s improve our creative talents. Please unite in groups of three or four and try to create and act out your own advertisement.
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DISCUSSING: What are ways of delivering adverts?A method of advertising that is based on an…?What is the recipe of successful advertising?Does advertising effect on us?
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Summing up: What was the topic of our lesson?Is it hard to make a good advertisement?Is the advertisement important for our life? Why?Can the advert make you buy something?