Урок. Shops and shopping.

Possible answers:

Advertisement - commercial, promotion.

Advertisement (ad or advert) – a piece of information in a newspaper, on TV, a picture on a wall, etc. that tries to persuade people to buy sth, to interest them in a new job.

Commercial – an advertisement on TV or the radio.

Promotion – things that you do in order to advertise a product and increase its sales.

Key:

1. I think these commercial breaks are too long and boring.

2. It’s all part of a special promotion of the new book.

3. They put an advertisement for a new brand of washing powder in a newspaper.

Connecting People

Have a break!

Think Different!

i’m lovin’ it!

melt in your mouth, not in your hands

JUST DO IT.

Key to the exercise:

The best summary is 2.

 (Only one sentence mentions TV advertising, and none of them talk about preventing advertising from influencing our behavior.)

Key to the exercise:

1. B and C

(Sentence A uses similar words, but the overall meaning is completely different.)

2. A and B

(This is more difficult because it suggests that ‘we’ are all ‘shoppers’/ C is very similar in meaning, but it doesn’t talk about how the fact affects us while the other sentences do.)

3. A and C

(Sentence B is the only one that mentions advertising.)

Key to the exercise:

1. We hear “If you think you are not one of those people whose buying habits are influenced by advertisements, you are most probably mistaken”.

4. We hear “over three quarters have no problems matching the most popular detergent brands with their advertising slogans”.
5. We hear “The music, the smells the arrangements of products, the reductions, all have one goal … to get as much money as possible out of our pockets”.

7. We hear “94% of the people taking part in the survey admitted they buy between one and five things more than is really the necessary, each time they visit a supermarket”.

9. We hear “never go shopping on an empty stomach … you’ll buy tons of unnecessary food”.

Possible answers:

Positive  +

1. informs the consumer about qualities and prices;
2. you can easily get the information;
3. develops an encouraging in economy;
4. reaches a large audience in a short span of time
5. can be used to create awareness among consumers concerning health problems
6. educates (benefits of healthy way of life), etc.

Negative  -

1. you are very often manipulated;
2. increases consumption of alcohol and cigarettes;
3. is false sometimes;
4. is always importunate and dull, etc.

Expressing opinions

• I think (that)…
• In my view…
• I’m convinced…
• Personally, I think…
• As I see it…
• From my point of view…

Agreeing

Disagreeing

Yes, I agree (with you)…

I’m afraid I disagree.

I completely agree…

I’m not sure about that.

That’s true.

I disagree…

I’m with you there.

I agree to some extent, but…

Possible ideas:

1. I think an advertisement is very useful, because it informs the consumer about qualities and prices.
2. I’m afraid I disagree, it is false sometimes.
3. I’m convinced advertising is a very important thing, it can be used to create awareness among consumers concerning health problems, such as AIDs or cancer.
4. I agree to some extent, but you are very often manipulated.

5. From my point of view advertising is inevitable, it develops an encouraging in economy. etc.

What’s this?

This is a very useful item in our life. If your computer or mobile phone is broken or run down, but you need to put down an important information, this thing will be of great value. You may use it in any weather. It is rather cheap. You can buy it particularly everywhere. Besides,

using it you’ll always be green!

This is a very common thing. Nearly all people have it. You may chose any  size, colour or shape to your taste. If you have it, your hair will always be in order. It’s a must for every hairdresser.

What’s this?

It may be of different size, colour and shape. It can be made of any material. You may use it either as a decoration or as a functional thing. Your life will be much more difficult without it. It helps to put two sides of your clothes together.

What’s this?

It was invented many years ago, but it’s still actual now. Every cleanly personal has it. It may be useful if sneezing or crying. Now they areas made from natural cloth and are of different colouring.

                                         What’s this?

The Second Conditional.

If +          Past Simple +         would

              Past continuous      could

                                                might

Note: We can use would in the if-clause when we make a request.

If you’d like to come this way, the doctor will see you now.

Complete the sentences:

1. If I were you, I …
2. If you wrote a shopping list carefully,  …
3. If your planned your purchases properly, …
4. If you didn’t believe all the advertisements, …
5. If you spent less time in a supermarket, …

Possible answers:

1. If I were you, I would find another way to entertain myself.
2. If you wrote a shopping list carefully, you wouldn’t buy so many unnecessary things.
3. If your planned your purchases properly, you wouldn’t run out of money.
4. If you didn’t believe all the advertisements, you would consult a doctor before buying medicines.
5. If you spent less time in a supermarket, you wouldn’t buy so much.